• Liderança de pesquisas estratégicas de ponta a ponta, colaborando com diferentes lideranças para fornecer insights que impulsionem o sucesso dos produtos com foco no usuário• Capacitações e workshops para facilitar a execução de testes centrados no usuário, disseminação e utilização dos insights coletados• Mentorias para designers e PMs• Research Ops: criação de processos e boas práticas, coleta de métricas de satisfação, desenvolvimento de um playbook e toolkit de Pesquisa com… Show more • Liderança de pesquisas estratégicas de ponta a ponta, colaborando com diferentes lideranças para fornecer insights que impulsionem o sucesso dos produtos com foco no usuário• Capacitações e workshops para facilitar a execução de testes centrados no usuário, disseminação e utilização dos insights coletados• Mentorias para designers e PMs• Research Ops: criação de processos e boas práticas, coleta de métricas de satisfação, desenvolvimento de um playbook e toolkit de Pesquisa com templates e um repositório de achados de pesquisa Show less

I was responsible for promoting and developing research as a key discipline within the company.• Creating and maintaining efficient operational processes that enabled the systematic execution of user research, regardless of the methodology used• Provide guidance and support to over 100 designers who conducted research within their respective squads, ensuring that they had the necessary tools and resources to effectively carry out their work

As a member of the Research team, my activities wore:• Being accountable for overseeing the entire process, from planning and recruiting to moderating and analyzing research projects• Work with the product and design teams to discover more about the users, validate their hypotheses and make informed decisions • Conduct problem exploration and co-creation dynamics to gain deeper insights into user needs and preferences • Ux research ops: help to define processes, create templates… Show more As a member of the Research team, my activities wore:• Being accountable for overseeing the entire process, from planning and recruiting to moderating and analyzing research projects• Work with the product and design teams to discover more about the users, validate their hypotheses and make informed decisions • Conduct problem exploration and co-creation dynamics to gain deeper insights into user needs and preferences • Ux research ops: help to define processes, create templates and best practices for research, ensuring that our team operated efficiently and effectively Show less

Involvement in the entire process of quantitative and qualitative research for client projects across various industries including banking, aviation, education, payment processors, NGOs, among others.• Responsible for research scripts• Moderation of usability tests and in-depth interviews• Preparation and presentation of descriptive reports synthesizing research results, focusing on discoveries and usability validations• Facilitation of workshops and co-creation… Show more Involvement in the entire process of quantitative and qualitative research for client projects across various industries including banking, aviation, education, payment processors, NGOs, among others.• Responsible for research scripts• Moderation of usability tests and in-depth interviews• Preparation and presentation of descriptive reports synthesizing research results, focusing on discoveries and usability validations• Facilitation of workshops and co-creation sessions• Support in recruitment Show less

Creation of on/off campaigns for EDP, as well as brand activations for internal and external audiences: • Brand management and strategic planning • Writing and reviewing all texts • Reference research and benchmarking • Alignment with the Portugal matrix for the adequacy of communication materials

Creation and development of strategies, themes, and concepts for corporate events for companies such as Red Bull, Johnson & Johnson, Google, ABN AMRO Bank, Kellogg's, Bunge, among others.• Conceptualization and proposal of ideas for below-the-line (BTL) events• Development of creative concepts for recognition events, awards ceremonies, sales conventions, and similar occasions• Involvement in all planning stages, including organizing information from briefings, brainstorming… Show more Creation and development of strategies, themes, and concepts for corporate events for companies such as Red Bull, Johnson & Johnson, Google, ABN AMRO Bank, Kellogg's, Bunge, among others.• Conceptualization and proposal of ideas for below-the-line (BTL) events• Development of creative concepts for recognition events, awards ceremonies, sales conventions, and similar occasions• Involvement in all planning stages, including organizing information from briefings, brainstorming sessions, and budget support• Responsible for research and consolidation of creative references across different areas• Writing of all materials in Portuguese and English Show less