Fundador
Current
Aug 2022 - Present
AeroLeads people directory · profile
André Schwambach Lira Email & Phone Number
Soft Skills Designer | Creator of the WIFI-Human Method | #softskills #cognition #perception #behavior #multipleintelligence #sales #positivepsychologyinbusiness
at
softskillscombr
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Soft Skills Designer | Creator of the WIFI-Human Method | #softskills #cognition #perception #behavior #multipleintelligence #sales #positivepsychologyinbusiness
Location
Rio De Janeiro, Rio De Janeiro, Brazil
Who is André Schwambach Lira? Overview
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Quick answer
André Schwambach Lira is listed as Soft Skills Designer | Creator of the WIFI-Human Method | #softskills #cognition #perception #behavior #multipleintelligence #sales #positivepsychologyinbusiness at softskillscombr, based in Rio De Janeiro, Rio De Janeiro, Brazil. AeroLeads shows a matched LinkedIn profile for André Schwambach Lira.
André Schwambach Lira previously worked as Fundador at Softskillscombr and Head Universidade Corporativa Brasil at Hozen Academy. André Schwambach Lira holds Língua Inglesa from Ucf College Of Business.
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softskillscombr
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Profile bio
About André Schwambach Lira
25 years of Sales experience | Trade Marketing in companies like Kellogg's, Loreal, Mars and Reckitt Benckiser. An enthusiast for Soft Skills and its power in Professional Development.I have already led more than 2,000 people in my career, using coaching tools and soft skills.Experience in all sales channels for Food Retail, Pharmacy and Specialized Retail (Pet Shops, Cine-Photo, etc.), based on Numerical and Weighted Distribution, Negotiation of Supply Contracts, Promotional Calendar, Compliance and JBP.
Current workplace
André Schwambach Lira's current company
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11 roles
André Schwambach Lira work experience
A career timeline built from the work history available for this profile.
Head Universidade Corporativa Brasil
Current
Jan 2023 - Present
Head Sales & Trade Marketing | Center | North | Northeast Of Brazil
Sep 2017 - Aug 2022
Regional Sales Manager - Rj / Es / Mg And Northeast
Reporting to the Sales Director, I led the Sales (Sell In) and Demand (Sell Out) teams, totaling 49 people, in the RJ, ES, MG and northeast regions, conducting business with 5 distributors, 9 wholesalers and more than 10 pharmacy chains across the region
Mar 2013 - Aug 2017
National Sales And Trade Marketing Manager - Indirect Channel
- Reporting to the General Director of Sales and Marketing Brazil, I led the Sales, Trade Marketing / Channel and New Distribution Projects teams throughout Brazil, the Sales team for the Indirect Channel in a total of.
- I changed the Corporate Governance of Sales, replacing Commercial Representatives (PJ) with a CLT team, terminating the contract of more than 200 RCAs throughout Brazil and hiring 40 CLTs (between Area Managers and.
Dec 2010 - Feb 2013
National Trade Marketing Manager
Develop 4P`s strategies and tactical actions, considering the needs of customers / channels, - based on information from Nielsen (Retail, Scan, 4Ps, Home panel) and other market sources (Bis, Shoppeception, Shopping Brasil and MDTR); Develop and recommend solutions / strategies aiming to direct and improve RB's business plans and / or Go To Market model.
Jan 2006 - Dec 2010
Project Manager
Trade Marketing Soluções
- Training and development of sales teams; - Cost of sales analysis; - Restructuring of sectors and sales areas and Distribution channels; - Development and implementation of motivational campaigns for sales teams and customers;
May 2004 - Dec 2005
Regional Sales Manager
Rayovac
Management team of Indirect channel and Supermarket channel salespeople. Negotiation of inserts, campaigns and promotional calendar. Development of numerical and weighted distribution, Merchandising and visibility with strategies formulated in conjunction with the team.
Jan 2003 - Apr 2004
Apr 1999 - Jan 2003
Salesman - Indirect Channel
Jun 1998 - Apr 1999
Senior Salesman - Direct Channel
Jun 1996 - Jun 1998
6 education records
André Schwambach Lira education
Língua Inglesa
Administrador, Administração
Mba, Marketing
Management, Coaching, 86,7
Mba Em Marketing Digital, Marketing Digital
Mestrado Em Administração De Empresas, Novas Tecnologias Digitais
FAQ
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What company does André Schwambach Lira work for?
André Schwambach Lira works for softskillscombr.
What is André Schwambach Lira's role at softskillscombr?
André Schwambach Lira is listed as Soft Skills Designer | Creator of the WIFI-Human Method | #softskills #cognition #perception #behavior #multipleintelligence #sales #positivepsychologyinbusiness at softskillscombr.
Where is André Schwambach Lira based?
André Schwambach Lira is based in Rio De Janeiro, Rio De Janeiro, Brazil while working with softskillscombr.
What companies has André Schwambach Lira worked for?
André Schwambach Lira has worked for Softskillscombr, Hozen Academy, Viña Concha Y Toro, Reckitt Benckiser Group Plc, and Actis.
How can I contact André Schwambach Lira?
You can use AeroLeads to view verified contact signals for André Schwambach Lira at softskillscombr, including work email, phone, and LinkedIn data when available.
What schools did André Schwambach Lira attend?
André Schwambach Lira holds Língua Inglesa from Ucf College Of Business.
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