Andre Serrano Email & Phone Number

London, England, United Kingdom

As the Head of Product at Adaptavist, I lead a dynamic team of eight product managers, overseeing a diverse portfolio of eight innovative products. At the core of my role is defining and articulating the overarching business vision and goals, ensuring alignment across all levels of the organization. By leveraging my strategic acumen and deep industry insights, I collaborate closely with executive leadership to establish clear priorities and direction for our product ecosystem.Central to my responsibilities is the orchestration of product strategy across the organization. I work hand-in-hand with each product manager to define, refine, and execute strategies that not only address market needs but also drive sustainable growth and differentiation.

London

London, United Kingdom

In a fast-paced, continuously growing company with more than 23 digital products, strategic alignment is paramount for cross-selling opportunities, self-competition awareness and cross-product initiatives.We are a team of 4 Product Managers and 15 developers owning the most profitable products in the company. My responsibility as Senior Product Manager is to empower and encourage Product Managers to have a clear roadmap for their products. Making sure that some concepts such as hypotheses validation, LEAN solutions, clear KPIs, RAT, MVP, usability tests, user research and DATA over opinion are always part of the tactical delivery decisions.

London, United Kingdom

The objective: To reduce internal cost whilst not disrupting users' journey, funnels, KPIs!The challenge: Private aviation industry is ferocious with more than 30 big players, furthermore, it has fragmented operators with different fleet managing systems which make any brokers’ life very difficult. Environment: 2 Agile teams reporting to a Head of Product. Each team formed by Developers, QAs, XD, BA, and a Product Manager. Owning 5 different products in different stages of its life cycle required that every product had its key stakeholders mapped so that subject matter experts could be heard, training requirements gathered and value been delivered communicated. Validating hypotheses, LEAN solutions, clear KPIs, RAT, MVP, stakeholder management, usability tests, user research, constant backlog grooming, A/B test, DATA over opinion, all paramount to: -Reduction of 5 min of manual work PER user’s request resulting in man-hour savings for the company and readiness for business scale-up;-Reassessment of a communication channel strategy resulting in the reduction of costs of £36k per year;-Improvement in performance of website key pages by 6 fold (in average). Building the website readiness to attract more organic traffic and therefore potentially reducing more than £50k of investments in PPC per month;-Definition of a roadmap for Acquisition of new Customers by Referral product, aiming at profitability and refinement of conversion; (RAT)-Definition of a UVP and RAT plan for a new product aiming B2B market;

London, United Kingdom

The objective: 1 global digital product that delivers value to its users (Exhibitors & Visitors), its aligned with the business strategy and generates revenue (directly or Indirectly)Environment: 5 Agile teams reporting to a Head of Product. Each team formed by Developers, QAs, XD, BA, Scrum Master and a Product Owner. By owning the Global Exhibitor facing product (white label) it was paramount to engage with more than 10 different business units to recognize subject matter experts, understand their business needs, capture requirements, communicate roadmap, RAT alignment and support and deliver training.The challenge: More than 500 exhibitions among more than 16 countries with potential different requirements, different definitions of success and different ideas of what a show needs.Requirements gathering and analysis, business commonalities and differences recognition, negotiation with stakeholders, backlog grooming, problem validation, solution validation, build measure and learn, RAT, data over opinion, user research, google analytics analysis, A/B Test were paramount for:- The successful launch of MVP with an Increase in Exhibitors' engagement by 26%- Reduction in product implementation time (white label) by 6 fold;- Increase in the overall API User’s satisfaction from Dissatisfied to Satisfied;- API integration complexity reduction of 29%;- Mapping Exhibitor’s funnel and recognition of critical steps to be refined resulting in 10% increase in profile completion;- Increase in the visitor's mobile engagement by 40%

London, United Kingdom

Working on digital products with 16 Business Units across the globe.Engaging with local markets to understand and recognize their users' needs, definition of success, business priorities and as outcome offer a digital product that would fit their users/business.Successful digital solution cases are analyzed to feed a center of Best Practices. Covering topics as Users Engagement, eBusiness marketing actions, AD monetization strategies, SEO, UX, Video Streaming solution and Engagement strategies.Skills/Tools: Requirements gathering, business analysis, Episerver CMS, NOVA Directories, SharePoint, Double Click, Ooyala, SEO, Photoshop, Dreamweaver, Google Analytics, Platinum Manager, CSS, JS, UX, HTML.

Started as responsible for managing more than 50 websites covering design creation/implementation (CSS, HTML, JS, UX, Google Analytics) ADs, Newsletters, E-mail Campaigns, Tests AB, User Adoption, etc.And after 1.5 years promoted to Web Designer Senior and being responsible for new digital solutions, covering Risk Assessment, KPIs definition, ROI and Implementation Project Plan. (Double Click, Digital Directory, Platinum Manager, SEO, Less CSS). Furthermore responsible for time and workload management, training delivery for other 3 web designers.Relationship with international colleagues from the head office (UK) and affiliates as US, Australia, Russia to globally define and share, new solutions and digital products progress routes.Skills/Tools: Episerver CMS, NOVA Directories, SharePoint, Double Click, Ooyala, SEO, Photoshop, Dreamweaver, Google Analytics, Platinum Manager, CSS, JS, UX, HTML.

Online/Offline Marketing responsible.Started as responsible for creating, implementing and maintaining more than 8 web sites (HTML, JS, CSS, UX, test AB, Google Analytics), newsletters, ADs, magazines, books, hotsites, business cards, brochure, etc.And within 2 years, promoted and being responsible for new digital solutions covering Risk Assessment, KPIs definition, ROI and Implementation Project Plan. (Press Releases Portal, SEO, etc.). Being the Team Leader and managing 2 other web designers' workload, time and training.Skills/Tools: Photoshop, Dreamweaver, Google Analytics, CSS, JS, UX, HTML, PHP, WordPress, After Effects, Corel Draw, Illustrator, Flash, Indesign .

Started as Web Designer Trainee being trained by the current Web Designer Seniors (Thank you @FernandoRaffish, you will always be my master :) ) over:WebSite creation / implementation / maintainence (HTML, UX, Flash, JS), Images Treatment, E-mail Campaing, ADs.After 1 year, promoted to Team Leader and managing 2 other web designers' workload, time and training.Skills/Tools: Photoshop, Dreamweaver, JS, UX, HTML, PHP, WordPress.

Bachelor'S Degree, Computer Systems Analysis

Scrum Product Owner Certification

Technical, Graphic Designer

Activities and Societies: Creation of logos, marketing campaigns, etc.

Itil Lifecycle Certificate In Service Operations

Certification on ITIL Lifecycle Certificate in Service Operations

Itil® Foundation Certificate In It Service Management