Andre Angrizani Silverio Email & Phone Number

São Paulo, Brazil

Cgc And Brazil

Helping companies to develop brand identity and social media monitoring; inbound and digital marketing;Development of a data intelligence cell for the management and monitoring of sell out, with dashboards and development of tactical actions for the Dept. Commercial and Marketing using tools such as Power BI, among others.Strategy and negotiation of POS space for visibility and brand activation, management of partnerships, always focusing on the consumer experience.Support the creation and coordination of incentive campaigns for retailers and teams of promoters, aiming at sales leverage.Development and execution of visual merchandising projects, exhibition furniture, POS materials, store execution guides, and supplier development.

São Paulo, São Paulo, Brasil

Responsible for managing projects and competitions within the agency, with duties that included preparing briefings, reports and presentations, as well as contributing insights to the Planning team. I also took responsibility for negotiations and contracts with clients and suppliers, seeking to optimize negotiations for the benefit of the agency, while maintaining solid relationships with all parties involved.I highlight the successful management of a 414 m² stand with several activations for Fintech SolFacil at the Expo Intersolar fair, the management of the development of large format displays for PlayStation and the leadership in the design of the launch event for the game God of War.Clients: SolFacil, PlayStation, Camil, Solution2Go and Estrella Galicia.

Kuwait

This role was created primarily to expand the business and attract international opportunities through joint ventures. The main accomplishment was to bring new partnership companies in the alternative energies and recycling field to the portfolio.

Kuwait

I was responsible for enhancing and supporting the commerciality between Brazilian and Kuwaiti companies. Responsible to organize events and meetings of the Brazilian Embassy, since planning, finding panthers and correct suppliers, and following the execution. I increased the interest of Kuwaiti companies in trading with Brazil from 4 to 167.

São Paulo

My role was responsible for building the trust between the agency and the clients to conquer the centralization of their marketing budget by developing strategic plans and delivering qualitative creative work. Also, developing new business opportunities with the account team on the retention of clientele and facilitate further growth. I was able to bring revenue of over US$1M with new projects and clients within the first year.Main Clients: Danone (Danio, Activia, Actimel, Densia, Danoninho); Ambev (Stella Artois, Brahma, Skol); Pepsi and Guarana. Responsibilities: • Translating clients’ branding campaigns into tactical field activities to bring sales results, improve market share and increase brand awareness;• Delivering complete trading campaign process, including but not limited to planning, implementation, following up and evaluation to reach the KPIs.• Providing feedback and adapting, when needed, the clients’ trade marketing calendar accordingly to the budget and KPIs and supporting the execution;• Educating, training and supervising more than 100 coordinators and promoters in the field to execute the trade calendar;• Developing and managing B2B, B2C, events, incentive campaigns and communications materials, such as catalogues, new packages, sales kit, websites, POS materials, visual merchandising manuals; • Supporting planning department by providing insights on consumers trends and competition which translates into developing strategies catering to clients' short-term growth.• Working together with the sales force developing best practices guidelines;• Negotiating contracts and fees with clients and suppliers.

São Paulo

Main Accounts:Phillips; Kimberly-Clark; Danone; Accor Hotels.Main Accomplishments:Coordinating the development of communications materials, such as catalogues, new packages, sales kit, websites, POS materials, visual merchandising manuals.Delivering to incentive campaign developed for wholesale channel, resulting in 20% of sales increase in 4 months.

São Paulo

Main Accounts: Decathlon, HTC, Nokia, Michael Page, and Bosch.Main Accomplishments:➢ Decathlon: Support opening new stores. Coordinating full marketing campaign, POS materials, advertising, promotions, catalogs and events. Adapting same action in differents cities and departments.➢ Bosch: Development a new website for incentive campaign to 7.000 sales force with the goal of traning – “The Good Seller” Project.

Bachelor'S Degree, Advertising And Marketing

Curso Técnico Integrado, New Market Trends And Marketing Tools

Curso Técnico Integrado, Trade Marketing Intensive

Curso Técnico Integrado, Planning And Project Development

Curso Técnico Integrado, Advertising Planning