. 12+ yrs. in management consulting. Marketing and Sales projects from strategy design to implementation . Expertise in Consumer Centricity, Market Scan, Go-to-Market and Org Design, Governance and Culture. Sectors: FMCG, Apparel&Footwear, Media&Entertainment, Retail&MarketPlace, Consumer/B2B Services, Pharma, Health&BeautyThree major Transformation Project Archetypes: .1 Consumer Centricity, Market Scan and Entry Strategy In deep market, consumer and competitive landscape understanding to deploy cross-functional market/country/segment entrance and drive Brand Development and Market Share Growth..2 Go-to-Market Strategy and ImplementationEnd2End projects translating business objectives into brand, product and activation strategies, new business models; detail and implement the commercial, trade, culture and systems execution roadmap; deploy and execution.3Marketing Org Design, Governance & CultureTransformation Journeys in the Marketing, Brand Comms, Product, Trade Marketing and Sales areas to redefine Capabilities, Governance, Structure and KPIs to achieve a new strategic mindset.Sectors: FMCG, Media & Entertainment, Apparel, Luxury, Construction Materials, Food & Beverages, Health & Beauty, Durable Consumer Goods, B2B Services Governance Roles in Integration  Head of Integration Digital Marketing Branding Committee Leader Marketing & Sales Practice Leader Marketing, Trade Marketing, Digital Marketing / Innovation Global Expert Project Deliveries in: Brazil, Argentina, Colombia, Ecuador, Paraguai, Chile, Mexico, Guatemala, Cuba, United States, Germany, Russia, France