Andre Yang Email & Phone Number

Shanghai, China

Responsible for the market planning of customers in games/beauty makeup/FMCG industries on all media platforms (mainly Bilibili)Responsible for media spending with an annual budget of more than $1,000,000. The average project profit is over 30%.Responsible for selecting suitable media influencers for product marketing over 20,000+ influencers, focusing on product features.Responsible for the operation of 10+ official account on Bilibili including content planning and commercial cooperation.

Shanghai, China

Territory(FORD NDSD) media planningSkilled at consumer behavior insight of low tier markets, mining for 2-4 appropriate media platforms to relevant campaigns.Coordinated 10+ vertical and portal media to implement online exposure for big events, e.g. new car launch, taking preventive action to PR crisis and giving quick responses to client’s requests.Responsible for whole campaign execution, showing leadership in multi-party communication between client, media and internal supporting teams, helping clients achieve 100%+ performance for each campaign.

Shanghai, China

Nespresso(NESTLE) media planningResponsible for campaign execution, with ability to solve accidents independently. Deliver monthly reports and analysis.Familiar with online video planning and optimization, using M Frequency system to adapt to market.

Shanghai, China

HSBC China media planningParticipated in HSBC 2018 annual plan, responsible for sourcing media opportunity and building annual deal negotiation between media and client, helped HSBC obtain additional 20%-50% of media assets.Focused on data analysis and optimization strategy for digital campaign, especially the programmatic part, formed the ability of improving audience targeting accuracy, optimizing data management platforms (DMP), operating data CRM system (HSBC credit card, personal wealth management business etc.) , and successfully increased sales conversion by 50%-80%.