Andrea Albieri Email & Phone Number

Singapore

Singapore

Morengo, Lombardy, Italy

Singapore

• Drive revenue growth, acquire new customers, develop strategic partnerships by managing lead generation, and control conversions focusing on direct-to-consumer eCommerce brands (focus on Beauty and Luxury industry).• Expand the existing DTC eCommerce client base by understanding their online business environment, improving processes to increase conversion rate, and negotiating contracts. • Realized growth by acquiring new eCommerce brands and strategic partners, targeting brands performing on direct-to-consumer channels.• Built a team of 3, interviewing, training, motivating, and ensuring goals are continually attained. • Expanded existing clients, increasing their eCommerce conversion rates by optimizing the omnichannel fulfillment, last-mile delivery solution, and sourcing the best partners and tools to improve their holistic eCommerce ecosystems.

Singapore

• Led regional sales and brand management for a portfolio of eyewear brands to grow 12 APAC markets. • Expanded business in terms of volumes and value. • Drove commercial strategies in the B2B wholesale and B2C retailers' channels and holistic marketing plans to build awareness in each local market. • Oversaw marketing budgets and plans, annual growth projections, target negotiations, price structures analysis, margin allocations, distribution strategy, product development, and merchandising.• Increased the KAs' top-line (Retail Chain) by 49% YoY (MY, ID markets). • Increased the KA's top line (Retail Chain) by 33% HoH (ID market). • Secured a +65% volume growth and +20% market share YoY (PH market), ensuring a 3-year deal with a new distributor and retail chain. • Defined plans for new product developments and launches for Bolon, Nikon, and Reebok. • Adapted the global strategy to suit local market needs, matching the worldwide brand mission and Asian nuances • Oversaw the product merchandising by selecting the optimal SKUs for each market.• Developed customized marketing material, controlling online brand presence on the eCommerce platform. • Successfully reached targets by coaching and motivating eight local sales & marketing teams. • Established internal and external stakeholder relations. • Reduced the sales cycle by one week/year for each sales manager and minimized errors with a pricing optimization tool.• Minimized revenue loss due to KA's inventory mismanagement by analyzing sales and inventory data, resulting in a healthy inventory level within five months.

Singapore

• Led and coached a team of 3 to implement traditional & digital marketing strategies focused on growth by understanding clients' objectives and needs and pitching how products can assist their business aspirations. • Managed relationships with the senior executives of 200+ corporate clients, across 20 distinct sectors.• Increased the client base by 35% YoY (a record high) and accounting for 40% of total revenue by acquiring new corporate clients or upselling current ones.• Doubled up the conversion rates VS PY by redefining digital marketing and social media communication strategies and increasing brand presence online. • Digitalized the marketing strategy, evolving from word of mouth to using social media channels to generate leads.• Delivered the perfect customer experience to strengthen and grow their business using a consultative approach.• Led the best-performing marketing project, accounting for 20% of total revenue, taking ownership of conceptualization, corporate sales, sponsorships, and integrated digital & marketing campaign.• Updated the product offer continually to support clients' evolving needs and secure the perfect customer experience.

Bangkok, Thailand

• Steered profitable relationships with leading key corporate and private accounts. • Introduced transformative digital marketing strategies to generate new leads and drive new customers' acquisition.• Implemented the annual traditional & digital marketing plans for 70+brands, from new products launch to build brand awareness in the Thai market in both conventional and online presence. • Increased the client base by 15% within 3-months by implementing the integrated marketing strategy of a new product launch.• Effectively managed each brand imported into Thailand, driving awareness in both channel, corporate hospitality clients and private clients.

Milano, Italia

• Contributed to the generation of €2.3M revenue and 2M visitors within 6-months by coordinating the successful execution of 150+ events and digital marketing and communications strategies• Effectively improved visitors' engagement by developing integrated and innovative marketing campaigns.

Milano, Italia

Market research campaign, questionnaire creation, submission, data analysis,

Bergamo, Lombardy, Italy

Bachelor'S Degree: Public Relation & Corporate Communications, Communication Science

Activities and Societies: Marketing, Brand Management, Public Relations, Corporate Communication, Business Economics, Consumption.

Wset - 2 Level

How wine is made; what factors influence wine style; the key white and black grape varieties and their characteristics; the important.

The Complete Digital Marketing Course

Activities and Societies: Master Digital Marketing & Grow Your Business: SEO, Social Media Marketing, Email Marketing, Google Analytics

Psychology