Senior Director Of Design
CurrentIndustry disruptor behind multimillion-dollar product launches and design evolution at FTD.Lead, develop, and mentor team of designers for drop shipped and florist delivered products, managing production and continued renovation of both perishable and hard goods lines. Drive strategic trajectory of design via global trend sourcing across consumer goods and fashion categories. Curate seasonal product varieties to align with capabilities and capacity of worldwide network of contract… Show more Industry disruptor behind multimillion-dollar product launches and design evolution at FTD.Lead, develop, and mentor team of designers for drop shipped and florist delivered products, managing production and continued renovation of both perishable and hard goods lines. Drive strategic trajectory of design via global trend sourcing across consumer goods and fashion categories. Curate seasonal product varieties to align with capabilities and capacity of worldwide network of contract growers, bridging gap between feasibility and innovation via product testing with group of 20-30 florists nationwide-Responsible for all florist filled bouquet design profitability metrics . Inclusive of seasonal, everyday, sympathy and special designs. -Currently leading cross-functional team in concepting, testing, and product design for industry-first container line slated for 2023 launch.Fueled 15% lift in wholesale sales, Florist Exchange, through deeper collaboration with sourcing on continuous improvements in growing cycle efficiency.-Played integral role in sympathy partnership wins, delivering design strategy that was critical to securing preferred vendor contract, multi-year, multimillion-dollar deal, over incumbent.-Reversed negative NPS scores, achieving double-digit improvements from single-digit scores to mid-40s.-Pivoted sourcing strategy during COVID to mitigate impact of widespread supply chain disruption.-Responsible for creating branded floral designs for The Kentucky Derby, the VIP vehicles in the Rose Parade. Show less
