Built and scaled a consultancy startup. I’m a North Star thinker — I focus on values and keystones that will allow the ship to push through the stormiest of seas; I have high bias to action and emphasis on speed; and my leadership is defined by my strong ambition to create a new submarket category. I’m a lateral thinker with excellent communication and leadership abilities that I used to be build an inspiring company, spreading that directive, message, manifesto to our employees, customers, and stakeholders.Lead creative for 360 campaigns, with an emphasis on digital and social. This includes translating strategy into campaigns and executional creative work, as well as working with product teams to create a seamless launch strategy. I’m comfortable with marketing and social media analytics, and can apply data to the testing and optimization of campaigns.Notable accounts acquired: GCash (fintech), Globe (telecom), Prime Video (streaming)

Underdog is your Internet layover to pop culture. It's a media platform with channels and communities across Underdog.ph, YouTube, Facebook, Instagram, Discord, and Twitter.I do growth and product development across 5 teams; product was delivered in 5 months.

I ran all digital platforms of VOGUE Philippines, including the day to day news and content cycle, thematic stories connected to its print editions, and various publishing needs. In 8 months, I led growth on VOGUE Philippines’ digital platforms by creating content that aligned with the title’s values of inclusivity, diversity, sustainability, and stewardship for the natural environment.- On Instagram: 30% increase in followers, along with a monthly all time high of 2.6m in organic engagement.- On Vogue.ph: a 100% increase in average monthly pageviews, due to a three-fold increase in the amount of content produced or syndicated.- I also launched Vogue Philippines’ YouTube and Tiktok accounts, laying down strategies and content verticals.I also collaborated with global publishing team in UK to maintain global editorial strategies and analytics management.

- Able to identify challenges and create solutions that drove company growth.- Creates an empathy-first, fast-paced environment that brings together multiple teams, projects, and clients.

- Lead strategy and creative for 360 campaigns, with an emphasis on digital and social. This includes leading insighting and social listening, and translating this into campaigns.- Leads project execution, along with training strategy and creative teams, and setting project goals. This includes working with third party suppliers for production, events, product engineering, and development.- Able to effectively communicate different facets of campaigns to all stakeholders.- Notable accounts: Disney, Havaianas, The Moment Group

- Able to identify challenges and create solutions that drove company growth.- Creates an empathy-first, fast-paced environment that brings together multiple teams, projects, and clients.

- I handled 3 publications: 2 magazine titles (ROGUE and L’OFFICIEL) and 1 digital platform (TheNeighborhood.ph). I focused closely on local and global culture to create the editorial strategy and generate a continuous content engine with the editorial team. We covered films and TV, shopping/commerce, art and pop culture, books and comics.- Cross-functional leader who is able to engage, listen, and collaborate with internal departments and teams to align on strategy, tactics, and goals. This includes developer teams, as well as third party suppliers for events and the like.- Notable partnerships: Marvel, Louis Vuitton, Kiehl’s

- In 36 months, I led growth on social media platforms from zero to 66k on Instagram and 44k on Facebook; and on the main website to 60k average monthly views.- Collaborated with global publishing team in France to maintain global editorial strategies and analytics management.- Notable partnerships: Carven, H&M, Mango, Levi’s

I conceptualized, pitched, executed, and produced stories on fashion, beauty, jewelry, and design. I also assisted L'Officiel Manila's editors in all matters.

As a research intern, I assisted the urban planning team in analyzing and summarizing literature, adding to their in-house resource library, and analyzing literature for reference points and theories to guide the team's work.

I was a copywriter for award-winning campaigns such as PLDT HOME DSL’s Ask Diego (Araw Award for Values, Bronze; Boomerang Awards shortlists under Digital Campaigns for Effectiveness Sales, Overall Tech & Telecoms), TV5’s Jasmine (Lotus Award for Best Integrated Promo Campaign, Silver), among others. Thanks to these wins, I also ranked as #48 in the Copywriter category of the Adobo Creative Rankings 2015, the industry’s barometer for performance and successNotable accounts: Head & Shoulders, San Miguel Beer, Makati City

As an editorial intern for fashion tome Preview, published by Summit Media, I assisted editors in the efficient production of their stories/content. This involved project management, production management, and coordination across all stakeholders.

As the Communications intern, I created and managed a resource library to be shared across all stakeholders. This involved research work and database management.