Andrea Younger Email & Phone Number

Fayetteville, Arkansas Area

Provided Market Research by data mining for competitive foot prints and consumer shopper experience ultilized by Executive Walmart audience. Supported Online Grocery team on secondary research and tracking online grocery and pickup competitors by market.

Elevation of VOC via Qualitative research and Videographer management using Adobe Premiere while creation of platform for Executives. Management and data mining of Market Research.

Project Manager Leading Executive initiatives of becoming beckons of the consumer, conducting in depth screening, creating relevant topics to be included in dicussion to better inform the business of consumer behavior via word-of-mouth. Editing and creating video content utilizing Final Cut Pro X, while keeping our library updated of new qualitative insights. Reviewing Neuroscience and Eye tracking of numerous consumers finding trends to better inform the business of consumer actions within store experience. Managing timelines and creating Market Analysis based on Executive's requests utilizing different resources while analyzing data to provide a snap shot of what is happening within a Market level.

Bentonville, Ar

Sr Leaders Connect with Customers: Support Executive Listening Program through development of Market Summaries, Coordination and Tech Support; Support E2C by creating market summaries prior to E2C Experiences. Knowledge Management – System – Optimizing assets for GCIA & SharePoint 2010 by Evaluating all folders & documents in the GCIA shared drive. Training the GCIA team to develop Subject based folders so that assets are easily identifiable within GCIA Share drive. Tested Collaboration site-All links, email Enabled Document Library, Upload Documents, Essentials, making sure content and tabs are functional. Test Customer IQ site-External Research tab ingesting all External Research sites with access details. External Research sources and created ftp sites with unique visibility for each vendor. Assisted Vendor access to SharePoint so Knowledge Brief projects. Worked closely with IT to have script ran to change illegal characters for seamless drag & drop of assets from Shared drive to SharePoint. Created a library of Qualitatitve video clips that identified assets to better support Executive topics of interest shared with the broader organization.Customer IQ: Created & Manage distribution of Customer IQ with a weekly number of subscribers, proof, and manage competitive news in Customer IQ.

Experience Track data pull to better inform the Operation leaders of customer shopping experience within their store.

Spotted trends for customers 5, 10, to 15 years out. Main focus of trends: Economic, Technology, and Demographic. Working 1:1 with suppliers domestic and foreign. Developed a Macro Trend Cube, which would rate trends based on SBUs. Pulled Census Data on a regular basis on vital information regarding consumers lifestyle.