I foster strong retailer relationships and tailor promotional strategies to enhance store visibility and community engagement while managing seamless operational support across 22 retail locations.𝐊𝐞𝐲 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 🔹Leading community-driven marketing campaigns in partnership with the Outer Banks Relief Foundation, contributing to increased donations and strengthened local connections to support families in need.🔹Cultivating personalized retailer relationships by engaging with store managers to identify promotional priorities, capturing display images, integrating a local focus into advertisements, enhancing community engagement.🔹Overseeing seamless daily operations by managing scheduling, reporting, and correspondence, ensuring efficiency across 22 retail locations while maintaining operational excellence.🔹Ensuring inventory accuracy and stock availability by maintaining detailed records, coordinating reordering processes, and collaborating with suppliers to meet retail needs consistently.🔹Driving digital marketing success by managing social media strategies and content creation for 22 retail stores using SocialBee, increasing engagement and strengthening brand alignment across platforms.

I oversaw marketing campaigns for 1,400+ grand openings annually, optimizing multi-channel strategies, budget allocation, and cross-functional collaboration to drive store traffic, enhance community engagement, and maximize ROI.𝐊𝐞𝐲 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 🔹Directing the execution of 1,400+ grand opening and re-grand opening events annually, ensuring all logistics, marketing materials, and media placements were accurately coordinated to drive store traffic and boost sales.🔹Optimizing cross-channel marketing campaigns with a $5M+ budget by strategically leveraging print, digital, broadcast, and mobile media to maximize ROI and engagement for grand opening events.🔹Improving event efficiency by implementing a standardized process to confirm store details, verify manager information, and ensure timely delivery of marketing materials, reducing errors and enhancing event preparedness.🔹Boosting traffic and sales in underperforming renovated stores by designing localized marketing strategies, including targeted flyers, maps, coupons, and gift card promotions, fostering strong community involvement.🔹Streamlining event logistics by collaborating with Legal, Real Estate, Merchandising, Operations, and other departments, ensuring data accuracy across spreadsheets and seamless coordination for grand openings.🔹Increasing marketing ROI by optimizing media placements—radio, TV, billboards, and print—at high-impact locations and times to effectively target audiences and enhance store visibility.

I drove the growth of a $2M event portfolio by cultivating Fortune 500 client relationships, managing large-scale marketing initiatives, and ensuring seamless execution of high-profile forums and workshops.𝐊𝐞𝐲 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 🔹Expanding a $2M event business by executing strategic outreach initiatives, fostering relationships with Fortune 500 clients, and consistently exceeding attendance targets for high-profile forums and workshops.🔹Maximizing client engagement through personalized follow-ups, leveraging a detailed client database in Salesforce to anticipate needs and drive repeat business.🔹Leading successful email marketing campaigns via HubSpot, crafting tailored messages that highlighted event benefits and boosted client attendance at flagship events.🔹Orchestrating high-impact forums and events such as the Mid-Year Forums in Washington, DC, and Year-End Forums in Atlanta, delivering insights on retail industry trends to leading corporations.🔹Facilitating strategic partnerships by connecting Fortune 500 companies like Coca-Cola, P&G, and JP Morgan Chase with actionable strategies to strengthen their retail market presence.🔹Enhancing operational efficiency by meticulously managing event logistics, client communication, and follow-through to ensure seamless execution and high satisfaction rates.