-Set up A/B tests and personalization campaigns. -Assist with sending out monthly testing recap that summarizes tests launched and completed the prior month.-Assist with ad-hoc reporting and data pulls.

- Create and lead the pharmacy's phone system virtual assistant for vaccines scheduling in 20 stores- Fill in the text communication gaps for Rx transfer to help retain and grow kroger customers

-Reduced in-flight entertainment streaming complaints by 2% with clear error messages.-Boosted airline CSAT by <3% with Wi-Fi health feature, lifting overall satisfaction to 69%.-Organized a research repo that encompasses work from UX, data science, and analytics.

-Educated Tax teams on leveraging site analytics to establish useful OKRs.-Established a bi-weekly usability testing cadence with Tax teams, resulting in fewer dev fixes and a more user-centric roadmap.-Led development of new target audience personas for Timekeeping team, facilitating engagement with new segments.-Organized cross-functional design reviews for the first time, encouraging a new level of collaboration between departments.

- Established quarterly end-to-end usability tests to understand gaps in ecom's path to purchase to increase basket size by 4%- Led redesign of Gemz’s content on product pages and increased conversion by 2% in 1 quarter

- Championed the user experience and research efforts for Gillette's IoT device flows, ensuring seamless end-to-end user journeys across both device and app.- Spearheaded the transformation of the GilletteLabs Heated Razor ecom experience by auditing existing experience and recommended best practices to implement - Instructed digital grooming teams in usability testing and provided mentorship to IT interns.

-Strategized and designed store modality initiatives like Instacart, Ship, and Kroger Locker-Redesigned app’s cart abandonment, payment, and error messaging. In 1 quarter, item fallout dropped by 4% and pickup orders increased by 8%.-Facilitated bi-weekly design sprints that helped contribute direction to cart abandonment and new shopping modalities.

- Redesigned the care coordinator app to expand support beyond hospital environments, improving business functionality.