• Successfully developed and delivered a customer trading tracking product from concept to launch, achieving over 2,000 daily users within the first month.• Enhanced the brokerage brand's first-time deposit metrics from $200K to $1.3 million by designing and implementing an improved KYC process, which streamlined clientonboarding and increased financial engagement.• Directed a Mutivariance A/B/C testing initiative for the VPS brands, which resulted in a +6% conversion rate increase, thereby generating an additional $2 million in annualrevenue, by strategically optimizing the acquisition funnel.• Conducted a comprehensive analysis and optimization of B2B SaaS funnel, attracting business partners worth $1.6 million, by implementing targeted strategies to enhancefunnel efficiency and partner engagement.

• Conceptualized and deployed enhanced product features and optimised implementation for use in marketing strategies for over 100+ brands worldwide as part of the Entain portfolio.
 • Implemented a data-driven automated gaming suggestion system that analyzed user interactions within the casino environment, leading to a targeted recommendation of new games , resulting in a 15% increase in user engagement.• Managed and led the rework of the payment system for the entire company brand portfolio leading to an optimised error-free, journey for the user when utilising bonuses and promotions reducing CS related problems by 30%.
 • Driven the A/B testing for the promotional hub portal tests reducing churn rate by 12% for the Gala Bingo brand.
 • Developed a machine learning system to flag potential bonus abuses, effectively regulating the number of bonuses displayed to users, which resulted in a 20% reduction in the bonus abuse metric, by deploying advanced data analytics and predictive modelling technique

At BetVictor, a leading betting company, my role as Senior Creative and Motion Designer was central to enhancing the company's digital engagement and expanding its reach through innovative content creation and campaign strategies.Key Achievements:• Digital Campaign Innovation: I spearheaded the development of a wide range of digital campaign assets, employing 2D/3D animation, video, and audio editing, which collectively led to a 20% increase in click-through rates. This success underscored the effectiveness of creative strategies in boosting user engagement.• Market Expansion Efforts: I played a pivotal role in BetVictor's expansion into new markets, creating targeted content and campaigns that facilitated the brand's successful entry and presence.• Out of Home Campaign Success: I orchestrated an impactful Out of Home (OOH) campaign focused on the UK market, particularly in Liverpool. This campaign significantly enhanced brand visibility and reinforced BetVictor's presence in a strategically important locale.Throughout my time with BetVictor, my commitment to producing high-quality content for the company’s channels, leveraging my expertise in 2D/3D animation, video, and audio editing, was instrumental in advancing the brand's digital footprint, engaging with new and existing markets, and contributing to the overall marketing success.

Responsible for the content creation for the betting company Betvictor working with 2D/3D animation, video and audio editing for their channels.

During my freelance career, I focused on enhancing digital experiences through strategic design and user research for a diverse portfolio of clients. My work was driven by a commitment to innovation, user-centric design, and strategic insight, leading to significant achievements:• Enhanced Digital User Experiences: Applied deep user research to inform the design of intuitive and engaging digital interfaces, improving user engagement and satisfaction across projects.• Innovative Design Strategies: Spearheaded the development of creative digital solutions, tailoring each project to meet and exceed the specific needs and goals of clients.• Strategic Planning and Execution: Directed creative and strategic planning that significantly boosted online presence and user interaction, demonstrating a keen understanding of digital market trends.• Customer Experience Design: Leveraged a holistic approach to digital design, focusing on creating seamless and impactful user journeys that reinforced brand positioning in competitive markets.Clients Included:Ernst & Young, Sky, Volvo, Euronics, Bonfiglioli, Edison, Automobil Club Italia, Ministero del Lavoro, Tipbet, Regione Lombardia, Sisal, Bologna FiereThis period of freelancing allowed me to apply my skills across a wide range of industries, delivering digital solutions that were not only innovative but also deeply aligned with each client's strategic vision, thereby establishing a strong foundation for future digital engagements.

As the Creative Director at BPC, Malta's leading advertising firm with a prestigious 50-year history of success, I was instrumental in upholding and enhancing the company's legacy of creative excellence. Renowned for its partnerships with nearly every blue-chip brand on the island, my role involved:• Leading the creative direction of groundbreaking advertising campaigns that not only solidified BPC's market leadership but also set new creative standards in the Maltese advertising industry.• Strategizing and executing innovative communication strategies that deeply resonated with the local market, significantly boosting brand engagement and visibility for our high-profile clients.• Fostering a dynamic and collaborative environment within the creative team, encouraging a culture of innovation and excellence that aligned with BPC's longstanding reputation.• Navigating the unique nuances of the Maltese market with adept creativity and strategic foresight, I spearheaded solutions that anticipated consumer trends, ensuring our clients' messages were both impactful and enduring.

• Designed and deployed a modular trading GUI for the main product, serving 200+ VIP customers increasing engagement with the platform by 13%.
 • Developed a Machine Learning-based Hyper Trading system for the forex market, optimizing trading strategies to offer superior transaction opportunities, which resulted in a 14% increase in user deposits upon release.• Documented user stories, specifications and product features into detailed orders to communicate across teams and build requirements increasing overall turnover 20%.
 • Drove the strategic vision and feature prioritization for front-end services, resulting in a 30% increase in user engagement by implementing user feedback and analytics into the agile development process.

As the Creative Manager and Founder of Component, a professional audiovisual studio, I led the studio to achieve significant milestones, directly contributing to its growth and the enhancement of its industry standing. Through strategic initiatives and creative excellence, I delivered the following results:• Facilitated over 20 international collaborations, leading to a 30% increase in annual revenue and a 50% growth in our client base. My focus on leveraging innovative production techniques and fostering strategic partnerships was key to this success.• Orchestrated a high-profile project with Savant through Oufah Media (a branch of Sony Music), which significantly enhanced our studio's portfolio and increased project inquiries by 40%.• Produced more than 100 beats tracks for renowned artists, including OMI (winner of 17 platinum and 3 gold discs), Alborosie, and others. This effort directly contributed to a 25% increase in repeat business and solidified our reputation for quality and innovation.• Secured a pivotal collaboration with Section Z Records, introducing our work to the electronic music scene and resulting in a 35% increase in brand visibility and market penetration.

Selected by Oliviero Toscani, a renowned worldwide communication guru, for my adept skills and innovative approach, I significantly contributed to his prestigious studio. My role was marked by key accomplishments and leadership in high-stakes environments:• Spearheaded multiple high-impact advertising campaigns with both national and global reach, setting new standards in the advertising world through creative excellence and strategic innovation.• Curated and revitalized the digital presence for a diverse portfolio of clients, dramatically enhancing their web traffic and user engagement by leveraging the synergy of a multidisciplinary workgroup inspired by the Bauhaus art workshop model.• Directed a talented team of designers to tackle complex communication challenges, consistently delivering projects that exceeded client expectations and reinforced the studio's reputation for creative and strategic excellence.• Developed a deep understanding of the creative process, inspired by the Bauhaus philosophy of integrating arts with practical application. This approach enabled me to precisely interpret clients' needs, translating them into insightful and impactful results.This experience under Toscani's mentorship not only refined my leadership and creative direction skills but also underscored my capacity to lead projects that resonate on a wide scale, both nationally and internationally.