Andrea Barton-Elson Email & Phone Number

San Francisco, CA

Responsible for creating and overseeing visual collateral across the entire family of businesses. Partners closely with the Marketing and Community Managers and supervises the Graphic Designer to own daily deliverables, troubleshoot effectively, and represent the Marketing and Community department. Develop and manage digital assets including website/mobile.

San Francisco Bay Area

• Managed subscription program overhaul with site resdeisgn. Mapped out 2015 Marketing and Merchandising plan for print and digital, including providing process and roles within existing company structure. Select.
• Responsible for design, photography, and scheduling of co-branded emails that led to a 50% increase in Meat Club membership
• Created and implemented process to add new products to the website, increasing average order value of monthly Meat Club shipments
• Worked with 3rd party vendor to update look and feel of website, leading to increased Meat Club program participation and cleaner customer data
• Created and implemented email lists and process for sending both marketing and customer service emails
• Increased Facebook posting reach by creating relevant posts and implementing a posting schedule

Emeryville, CA

• Managed all digital projects and select print projects from initial request to asset delivery. Advised team on level of effort and feasibility for digital projects. Maintained workload database while building processes.
• Created and implemented process that allowed projects to be delivered on time or early with a high level of accuracy while preserving work-life balance of design team
• Decreased number of outsourced projects, contributing to annual costs savings
• Helped grow creative team by participating in hiring process and on-boarding, allowing for an annual increase in projects completed

San Francisco Bay Area

Provided set-up, food prep, service, and clean-up for weekly café of non-profit. Collaborated on menus and provided guidance for volunteers.

• Plan, design, manage, and maintain all marketing and merchandising content for Peet’s e-commerce business. Work with small Home Delivery Team to nimbly respond to the needs of the business. Lead cross-functional teams.
• Developed and executed holiday, Valentine’s Day, Mother’s Day and Father’s Day product strategies with a year over year sales increase for 6 straight years
• Led project to improve customer experience for online recurring delivery customers and with a dramatic decrease in customers leaving the program
• Partnered with Peet’s Retail Merchandising team to use the web site to test new products and develop partnerships with local, artisanal companies
• Partnered with Customer Service and Fulfillment teams to optimize inventory management increasing customer satisfaction
• Increased email volume and sales with improved email design and process while maintaining current resources

• Drove large initiatives to completion utilizing project management skills, strong oral and written communication abilities, and solid understanding of site functionality and business needs. Able to quickly effect.
• Maintained quality and efficiency while leading completion of all Marketing related tasks for relaunch of Oldnavy.com in 2005
• Led project to significantly reduce fraud online through addition of security code feature on all 3 Gap brand websites
• Successfully managed the launch of the new Women’s Plus clothing line on Oldnavy.com
• Drove creation of processes to maintain remote storefront on Amazon.com
• Devised, maintained and presented formal process to educate all new team members about site functionality and process

Developed project management skills while maintaining sole responsibility for marketing content on customer facing corporate website.

Culver City, CA

Used culinary knowledge to keyword and attribute a food image catalog of over 5000 images. Used HTML training and design skills to create and manage company site.