• Responsible for the promotion and growth of 1.1M cases within the company's largest contributing sales channel and region for successful Spirit brands including Jose Cuervo, 1800 Tequila, Pendleton Whiskey, Kraken Rum, Bushmills, Sexton Irish Whiskey, Maestro Dobel Tequila, Three Olives, Hangar 1 Vodka, Proper Twelve, Centenario, Stranahan's, and many more.• Accountable for marketplace programming, pricing, budgets, chain account planning and distribution.• Fostering the talent and growth of two Chain Manager direct reports.• Working with YMCo sales and management leaders for the development, implementation and execution of promotional and brand building activities.

• Promoted to driving California Chain sales representing 33% of WFE total company revenue, leading promotional programming activity and execution in all 26 Grocery Banners, including Safeway/AVP, Costco, Ralphs, Raley’s, SaveMart/Lucky, Stater Brothers, CVS and RiteAid.• Overdelivered F19 goals of 113% on depletions (+28% vs prior year) and 115% on net revenue.• Responsible for SGWS distributor management, maximizing portfolio P&L, ROI & profitability, leading customer focus & brand strategy, developing incentives, delivering share growth, depletion & shipment goals and strategically managing inventories.• Managed and coached Brand Ambassador direct report responsible for in-store promotions & sampling events which resulted in AVP acknowledgement as the #1 fastest responding supplier partner.• Selected for a yearlong Marketing Task Force to develop inspiring promotional programs.

• Recruited by WFE to be a sales & management change agent and innovator for the Southern CA region, responsible for all Chain Grocery HQ calls, On Premise and Off Premise results.• Quadrupled case sales of super & ultra-premium IRI ranked wines in the most competitive U.S. wine market with innovative Chain programming and Broadmarket combos.• Responsible for leading & developing 2 direct reports calling on the Broadmarket Channel.• Grew region market share from 10% to 26% with a per case sales contribution increase of $8/cs and driving ACV growth of 22% through new Chain distribution and cluster expansions.• Created and led many effective sales presentations including QBRs, LE Business Reviews, Commercial Planning, Distributor GSMs, and internal/external Team Meetings.• Directed cross-functional communication and promoted training and efficiencies with Finance, Marketing, Creative, Customer Service and Winemaking team. • Selected 3 times for internal Mentor program working within cross-functional departments.• Chosen by SGWS to be a “Women in Wine” Leader, Meeting Presenter and Mentor.

• Managed the largest wine market in the U.S. representing 829K cases and NSV of $59.6M representing 38 domestic and imported wine brands including BV, Sterling, Rosenblum, Edna Valley, Acacia, Chalone, Barton Guestier, Almaviva, New Harbor and Navarro Correas.• Developed channel specific sales strategies, AOP budgets of $16.3M and sales forecasts to maximize revenues in the Chains and Broadmarket On & Off Premise to deliver target growth objectives with PWS/SGWS (250 personnel) and leading my DC&E team of 4 direct reports. • Fostered strong relationships with Chain Grocery, Club, On and Off Premise accounts to grow DC&E brand volume and deliver incremental profitability each fiscal year.• Successfully launched 21 new brands/line extensions over 18 months, representing +14% in incremental business.

• Managed the largest U.S. chain market representing 12.3% of DC&E’s national business (4.7M cs). Grew to #1 by increasing FY “Value Share” +2% each year to 10.2% (DC&E nationally ranked 9.4%) with brands BV, Sterling, Edna Valley, Acacia, Chalone and Imports.• Responsible for HQ calls, program calendars and sales goals for 18 Chain retail accounts.• Grew wine business from 234K (FY03) to 589K cases (FY08) representing a $42.3M profit contribution to DC&E. So Cal Chains went from driving 34% to 42% of the total CA business.• Managed and allocated budgets of $13.5M including Promotion/Discounts, Local Marketing funds and T&E budgets, delivering under spent/on-track results for all 5 fiscal years.• Distributor Management of 107 Pacific Wines and Spirits/SGWS personnel and direct management of one DC&E employee (Market Specialist). • Market Manager Award Winner three out of three consecutive years.o ‘06–Maximize Value Award, ‘07–Consistency Award, ‘08–Market Manager of the Yr.

• Responsible for the YMCo Distributor Broadmarket Sales Division consisting of 2 VP of Sales, 5 Division Managers, and 50 Sales Execs, leading them in the Diageo selling effort including brands Smirnoff, Jose Cuervo, BV, Baileys, 1800, Don Julio and Club Cocktails.• Developed bi-annual customer business plans for 25 key accounts applying category management, promotions/programs and training seminars to achieve Diageo’s goals.• Led trimester planning with YMCo for all brand programming to ensure quality performance on 720,000 cs through efficient tactical spending and pricing development.

Distributor Merchandising Manager: Wines - Southern California Chains• Responsible for the wine display and case sales results for YMCo through 1,780 chain accounts. Approximately 300,000 cases sold annually for a gross profit contribution of $10.8 million. Priority brands included BV, Glen Ellen and M.G. Vallejo wines.• Trained, developed and motivated a chain sales force consisting of a VP of Sales, 2 Area Managers, 9 District Managers and 59 Sales Representatives.• Controlled GSM, incentive/trade budgets of $375,500 /yr and POS of $315,000 /yr. Chain District Manager: Spirits - Southern CA: South Bay / 91 Corridor• Managed and trained a sales team of 7 direct reports representing a portfolio of brands including Smirnoff, Jose Cuervo, Baileys, Malibu, Stoli, TGIF and High Energy Spirits.• Built a multi award winning team including the #1 ranking for two holiday selling periods.Category Management: Spirits – Lucky Chain In-House representative, Southern California (240 accts) • Created shelf schematics for chain HQ and responsible for executing market wide resets.Chain Territory Sales Representative: Spirits - Rancho Bernardo & Low Desert • Winner of Sales Representative of the Year Award for Smirnoff, Jose Cuervo and Baileys.• 4 x Sales Representative of the Month Award winner (only 2 in the history of the company).