Andrea Begley is the president and founder of The DEFY Collective. She is a strategic, creative, results-driven and solutions-oriented marketing MBA with over 30 years of pharmaceutical sales and marketing experiences. Focusing on both client services and strategy for a variety of firms, Andrea has benefited from spending time working shoulder to shoulder with healthcare marketing teams both at small and large companies. The DEFY Collective was born from a notion to create an agency where creative, account and strategy truly partner together to contribute to the client needs. Senior leadership and input is constantly present. DEFY runs our accounts so our clients can spend more time managing other needs for the business, knowing they are in trusted hands. DEFY offers all of the agency with none of the aggravation. thedefycollective.com. Specialties: HCP, DTC and Payer marketing; digital marketing; social media strategy and execution; pharmaceutical marketing and brand strategy; branding and identity; market research (qualitative); strategic projects; account management; conference management and support; project management; presentation developmentTherapeutic Category experience includes: oncology, immunology, rare disease, virology, surgical devices; vaccines; women's health; transplant; dermatology; CNS, neurology and pain management.