Andrea Bodenhagen

Andrea Bodenhagen Email and Phone Number

Global Branding Director @ Thornova Solar
Butzbach, HE, DE
Andrea Bodenhagen's Location
Butzbach, Hesse, Germany, Germany
About Andrea Bodenhagen

I am an experienced marketing and sales professional specialising in the international marketing of technical products in innovative and demanding industries. In senior management roles, I have been responsible for the development of global brand strategies, the implementation of complex re-branding projects and the management of multinational teams. My focus is on data-driven marketing, sustainable brand differentiation and new market development. With strong intercultural and communication skills, I thrive in dynamic, global environments. I have a proven track record of driving sales, improving efficiency and building brands through strategic thinking, analytical skills and a strong customer focus.

Andrea Bodenhagen's Current Company Details
Thornova Solar

Thornova Solar

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Global Branding Director
Butzbach, HE, DE
Website:
thornovasolar.com
Employees:
110
Andrea Bodenhagen Work Experience Details
  • Thornova Solar
    Global Branding Director
    Thornova Solar
    Butzbach, He, De
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  • Sunova Solar Technology
    Global Branding Director
    Sunova Solar Technology Jul 2023 - Present
    Frankfurt Am Main, Hessen, Deutschland
    As Global Branding Director at Sunova Solar Power GmbH, I led an international rebranding initiative to establish a strong and cohesive brand identity under the name Thornova Solar. Focusing on digital strategies, I developed an SEO-optimized website and guided my team in Social Media marketing leading to increased LinkedIn reach by more than five times. Additionally, I initiated the implementation of sustainable supply chains in compliance with EU standards and introduced KPI-based performance measurement systems.
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  • Sunova Solar Technology Co., Ltd
    Marketing Director Europe
    Sunova Solar Technology Co., Ltd Oct 2022 - Jun 2023
    Frankfurt Am Main, Hessen, Deutschland
    One Stop Shop PV Solutions Provider
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  • Piab
    Marketing Manager – Global Ownership Content & Communication Experience
    Piab Oct 2017 - Sep 2022
    Butzbach, Hessen, Deutschland
    At Piab Vacuum Technology GmbH, I established European marketing operations and advanced the global positioning of the brand as a leading provider of vacuum technology. Through integrated campaigns and strategic storytelling, I successfully increased brand awareness. Key achievements included a dual exhibition presence at the Hannover Messe and the implementation of an SEO strategy to drive lead generation.
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  • Weisstechnik
    Head Of Marketing
    Weisstechnik Nov 2014 - Aug 2017
    Reiskirchen (Near Giesssen), Germany
    As Head of Marketing at Weiss Technik, I was responsible for the global realignment of marketing and led a ten-member team. I established a unified corporate identity and launched successful product names such as ClimeEvent and Vindur, significantly enhancing market impact. Additionally, I optimized marketing processes through KPI-driven efficiency improvements and implemented innovative communication and design standards.
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  • Pv Cycle
    Member Board Of Directors
    Pv Cycle May 2014 - Oct 2014
    Brussels
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  • China Sunergy (Csun - Ceeg)
    Marketing Director Emea
    China Sunergy (Csun - Ceeg) May 2012 - Oct 2014
    Frankfurt Am Main Und Umgebung, Deutschland
    As Marketing Director at CSUN, I led an international team and developed a cohesive brand strategy implemented through a new corporate design and targeted marketing campaigns. By leveraging market analysis and efficient processes, I strengthened the brand's position in the photovoltaic module market. My work contributed to increased product profitability and customer loyalty, supported by successful factory audits and strategic partnerships.
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  • Energy Conversion Devices
    Global Marketing Director
    Energy Conversion Devices Jun 2007 - Apr 2012
    Mainz, Rheinland-Pfalz, Deutschland
    As Global Marketing Director at Energy Conversion Devices, I led an international team and developed innovative strategies to position the company in the solar solutions market. I implemented an integrated communication concept, enhanced the brand through the integration of a competitor, and increased market penetration. Customer retention and sales were significantly improved through optimized training materials and user manuals.
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  • Schott
    Marketing And Product Manager
    Schott Jun 1998 - Apr 2007
    Mainz, Rheinland-Pfalz, Deutschland
    At Schott AG, I was responsible for the strategic planning and market launch of new thin glass products for microelectronics and biotechnology as well as coatings. Through comprehensive market analysis and precise pricing strategies, revenue in new application fields was quadrupled. Additionally, I enhanced customer communication by introducing SAP R-3 and a CRM system and significantly improved sales efficiency by optimizing internal processes.
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Andrea Bodenhagen Education Details

Frequently Asked Questions about Andrea Bodenhagen

What company does Andrea Bodenhagen work for?

Andrea Bodenhagen works for Thornova Solar

What is Andrea Bodenhagen's role at the current company?

Andrea Bodenhagen's current role is Global Branding Director.

What schools did Andrea Bodenhagen attend?

Andrea Bodenhagen attended Universität Hamburg, Macquarie University.

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