Andrea Bodenhagen Email & Phone Number

Butzbach, He, De

Frankfurt Am Main, Hessen, Deutschland

As Global Branding Director at Sunova Solar Power GmbH, I led an international rebranding initiative to establish a strong and cohesive brand identity under the name Thornova Solar. Focusing on digital strategies, I developed an SEO-optimized website and guided my team in Social Media marketing leading to increased LinkedIn reach by more than five times. Additionally, I initiated the implementation of sustainable supply chains in compliance with EU standards and introduced KPI-based performance measurement systems.

Frankfurt Am Main, Hessen, Deutschland

One Stop Shop PV Solutions Provider

Butzbach, Hessen, Deutschland

At Piab Vacuum Technology GmbH, I established European marketing operations and advanced the global positioning of the brand as a leading provider of vacuum technology. Through integrated campaigns and strategic storytelling, I successfully increased brand awareness. Key achievements included a dual exhibition presence at the Hannover Messe and the implementation of an SEO strategy to drive lead generation.

Reiskirchen (Near Giesssen), Germany

As Head of Marketing at Weiss Technik, I was responsible for the global realignment of marketing and led a ten-member team. I established a unified corporate identity and launched successful product names such as ClimeEvent and Vindur, significantly enhancing market impact. Additionally, I optimized marketing processes through KPI-driven efficiency improvements and implemented innovative communication and design standards.

Brussels

Frankfurt Am Main Und Umgebung, Deutschland

As Marketing Director at CSUN, I led an international team and developed a cohesive brand strategy implemented through a new corporate design and targeted marketing campaigns. By leveraging market analysis and efficient processes, I strengthened the brand's position in the photovoltaic module market. My work contributed to increased product profitability and customer loyalty, supported by successful factory audits and strategic partnerships.

Mainz, Rheinland-Pfalz, Deutschland

As Global Marketing Director at Energy Conversion Devices, I led an international team and developed innovative strategies to position the company in the solar solutions market. I implemented an integrated communication concept, enhanced the brand through the integration of a competitor, and increased market penetration. Customer retention and sales were significantly improved through optimized training materials and user manuals.

Mainz, Rheinland-Pfalz, Deutschland

At Schott AG, I was responsible for the strategic planning and market launch of new thin glass products for microelectronics and biotechnology as well as coatings. Through comprehensive market analysis and precise pricing strategies, revenue in new application fields was quadrupled. Additionally, I enhanced customer communication by introducing SAP R-3 and a CRM system and significantly improved sales efficiency by optimizing internal processes.

Diplom-Betriebswirtin (Ba Business Administration, Marketing, Very Good

Ba Chinese Economic Studies, Asian Economies, Marketing, Very Good, Merit Certificate