+35 years FMCG experience in the Italian market, makes me the perfect partner for the company would like to approach the third market in dairy in Europe with 60 million of potential consumers. I am helping foreign companies to approach in the proper way the Italian market in all channels, retail, Food Service and B2B, identifying product portfolio and strategy fit for purpose, building and implementing shared business plan via an organization formed by more than 30 professionals.Agile way of thinking helped me to transforming business for the companies I worked with in a sustainable economy adapting the Route to Market to the needs of the market, of the customers and of the companies.Cost under control and commercial perfect execution are the starting points in any project I start with.Co-owner at MTZ consulting with more than 15 years’ experience in brokering consumer goods for the some of the most important dairy company in Europe.I am also supporting some small Italian excellence PDO's producers to export their product around the world.Engagement, Energy and believing distinguished me in what I do.

As a member of board of Director I am managing the Italian subsidiary. My team is formed by 6 direct managers, (Sales, Supply Chain, Finance, Marketing, HR and one assistant) and in total 26 FTEs + 35 sales agents on the field specialized on traditional trade. After many years of commodities business in Italy my main objective is to bring FrieslandCampina Italy in branded business, changing the approach to the market (from volume to value). Our plan is to increase turnover by 40% in 3 years, mainly thanks to branded products development and “value creation”Main goals reached:- Turnaround FC Italy towards positive GP in only 3 years- Distribution evolution on branded cheese reaching 45 WD in 1 year from the launch (IRI I+S, YTD March 2021).- Seamless implementation of SAP in only 3 months (record for FC)- New organization fit for purpose passing from 12 to 26 FTE in 2 years.- High level of Engagement of the team: increased from 44% to 98% (from 2017 to 2020 source: Internal survey).

Managing 1) the sales force, in total 19 FTEs and, indirectly, 12 sales agents fully dedicated to Traditional Trade 2) the trade marketing team, 5 FTEs 3) Supply Chain team, 5 FTEs Main goals reached:- Net sales increased by 20% in 4 years.- Profitability increased by 180% in 4 years.- Volume increased (+8% in 4 years) in a decreasing market, thanks to a “right commercial policy”. - Development of forecast accuracy reaching company target- High level of Engagement of my team: increased from 64% to 94% (2011 to 2015).

Main goals reached:. Point of sales managed increased from 400 to 1500 point thanks to a partnership with a charcutiers company: out of stocks reduced by 90% in point of sales covered.- Distribution on our core category increased by 50% reaching the leadership in the segment.- Customer and product mix optimization reaching 8% Net sales growth in 3 years (only mix effect).