Beers Specialist
CurrentResponsible to identify gaps of opportunities within the craft and speciality beer market, and propose strategies for Brands within the company portfolio to fill in these gaps.Responsible to liaise with the Commercial Managers of both local and foreign products to follow up on these leads/opportunities with the sales team to conclude the sale.Responsible to actively look for opportunities to expand the Craft & Speciality portfolio, by actively searching for Craft & Speciality brands which would be interested in launching their brands in the local market.Will act as an ambassador of the Farsons, FBIC and Red Mill Brewing Co. beers when regularly visiting clients with the aim to educate the market about beer culture, and the importance of serving beer in its proper ways.Act as the company’s representative to introduce newly launched beers to key clients, which will then be followed up closely by the sales team to conclude the sale.Together with the Marketing Manager and Commercial Managers from both SFC and FBIC, the Beer Specialist will be responsible to draft and execute plans to improve the presence of our speciality brews in the on-premise sector.Responsible to organise Beer Tastings and Beer and Food pairing events with the aim to improve the presence of the speciality beers in the market.