Deliver marketing strategies for each client’s unique needs and help clients grow revenue by implementing lead generation programs, creating compelling content, and maximizing technology.Leverage proven product positioning framework to help client craft compelling value propositions.Set requirements for client marketing and sales dashboards to track performance against goals.Manage a team of technical and creative consultants to deliver client work on time and on budget.

- Established and managed the product marketing team to deliver the B2B GTM strategy for a rapidly evolving product portfolio.- Partnered with product, sales and executive leaders to uncover new consumer insights, align on the product road map, and prioritize marketing initiatives to achieve shared goals.- Delivered content for each stage of the customer lifecycle to be used in marketing campaigns and sales process.- Responsible for the omni-channel programs to drive demand at the top of the funnel, nurture audiences, and enable sales to follow up.- Partnered with product, sales and executive leaders to uncover consumer insights, align product road map, and prioritize marketing initiatives to achieve shared goals.- Documented the evolving sales and marketing funnel stage definitions and activities.Established process for the team to regularly report on marketing performance, roll up insights and collaborate on what actions to take next.Achievements:Repositioned core product to appeal to audiences quickly changing needs, updated marketing materials and launched campaign in less than 90 days.Consistently generated on average 65 new leads and 25 new MQLs monthly.Published an e-book on the rising rates environment in 2023 resulting in over 800 downloads and 50 MQLs.Optimized the digital experience for a Cost of Deposits calculator that increased engagement 10x.Collaborated closely with product and sales to train sales and service teams and enable them with sales materials to support their sales process.

Led a team of product marketers to focus on 5 key marketing disciplines:1. Portfolio Marketing: Working with product and sales teams to understand consumer insights and develop GTM plan, including marketing goals, strategies, product messages and support claims.2. Demand Generation: Supported sales pipeline by developing integrated marketing plans to drive demand for inside sales team. Currently on target to exceede Marketing goal, which is 2x the goal of 2017 with same marketing budget.3. Sales Enablement: Work closely with inside sales to pass qualified leads by develop talking points and email templates and reports to track lead conversion and effectiveness. 4. Marketing Operations: Developed KPIs and process for managing Marketing Dashboards and campaign reports that leverage data across Salesforce, Marketo, Google Adwords, and SalesLoft data.5. Strategic Alliances: Manage all alliance relationships and develop scalable marketing plans to support alliance goals, including email, direct mail, events, webinars, content syndication and sales enablement tools / content.

- Signed a new account in 2013 that grew from a $70K project to more than $1.5M in retained annual revenue by 2014, while ensuring account profitability- Oversaw the strategy, planning, production and execution of a variety of fully-integrated B2B content, social/social-selling, and demand generation campaigns- Led the agency to streamline production, gain efficiencies and increase communication by defining processes for and rolling out a Project Management systemProfessional Skill: - Integrated marketing strategy and planning across paid, owned and earned channels.- Wide range of interactive, animated and static content and promotional asset production- Strong professional presentation and communications skillsIndustry Experience- Network Solutions & Telco: Level 3 Communications, Time Warner Cable Business Class- Technology & Software: IBM, Computer Science Corporation (CSC)- Manufacturing: Rockwell Automation

- Grew a new account by 240% in annual revenue over the course of 3 years- Managed a variety of demand generation campaigns, which included microsite production, Eloqua deployment and integration into Salesforce.com- Executed and optimized an integrated campaign that saw a 200%+ increase in open rates and 100%+ in CTR at the peak of testing

- Created a sales strategy focused on specific verticals and produced sales materials, including the writing and production of radio commercials and product brochures- Reported to the CEO, spearheading the establishment of a B2B customer base despite a limited marketing budget

- Wrote white paper on mobile advertising, specifically targeting apps for mortar and brick retailers that were focused on coupons and geo-targeting- Assisted in producing Air Force's digital media campaign that implemented a variety of new media- Assisted in producing multiple radio and TV spots from start to finish for Ace Hardware and AT&T- Scheduled tentative meetings, recordings, shoots and other important tasks related to a project- Prepared matrixes, specs, completion reports and other documentation related to a project

- Ran daily, weekly and monthly reports and analyze results in Excel- Developed weekly trend report in Excel and analyze results- Monitor both CPA and CPM email and banner campaigns- Split tested landing pages, banners and emails- Created a Media Menu for client that consisted over fifty websites, pricing and impressions- Wrote instructions on how to perform a daily performance report in and met goal to out source it