Experienced Channel Alliances Manager with a demonstrated history of working in the telecommunications industry. Skilled in private industry and government projects, public relations, project management, sales development, conflict management, marketing activities and channel development. Mass media experience in Radio, editor and cultural projects. Strong business development professional with a Master in Contemporary Culture: Literature, Artistical institutions and Cultural communications focused in management and cultural communication from Instituto Universitario de Investigación Ortega y Gasset, Madrid.
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Latam Channel ManagerForcepointMexico City, Mexico -
Senior Channel Account ManagerForcepoint Jan 2024 - Present -
Channel Edge ManagerMexico Telecom Partners Jul 2022 - Feb 2023MéxicoAchievements: An increase of 80% in channel acquisition, increased lead generation and project development by 25%.Responsibilities: Development of sales strategies for partners, integrators and channels, training for the data center products and solutions, implementation of the partner program and training from scratch for Mexico. Generation of funnel and opportunities with channels and end customers. Development of DRP, colocation and hosting projects. Marketing and event planning.Channel recruiting for data center vertical. Creation of the customer commercial macroprocess. -
Channel And Account ManagerHuawei Technologies Nov 2016 - Jul 2022Ciudad De México Y Alrededores, MéxicoAchievements: Growing sales in an underperforming territory by 50%, acquired breakthroughs with finance accounts, launched 14 marketing campaigns, exceeded sales quota by 30%. In enterprise business I developed projects for networking, CCTV, storage, Data Center, servers, videoconference, unified communications, WiFi, with distributors, technology partners, solution partners for government and private sector.Marketing plans, sales strategies, training, certification, funnel incrementation, revenue business plan, account breakthrough, bidding process, overachievement in sales target, revenue targets for channels. Market opening in Monterrey and Digital Power business unit since August 2021. -
Amx Director OfficeZte Apr 2015 - Nov 2015Plaza CarsoAchievements: developed strong relationship with decision makers, managed a marketing campaign. Gained 2 new infrastructure bids. Responsible for LATAM, Central America and Caribbean infrastructure projects. Development of the market for GPON, microwave, wireless access, optical network, fixed access products.Public relations, marketing events, bidding process, coordination with account managers of ZTE in LATAM, support for projects in ZTE Telekom Austria. -
Government Account ExecutiveGlobal Telecomunication Group Aug 2011 - Apr 2015Mexico City Area, MexicoAchievements: Won nationwide project for security with Centros de Integración Juvenil ($400k), generated an increase of 200% revenue with FONACOT project. Won 2 times the INP infrastructure project. Exceeded my quota in 20%.Effective lead process, client relationships, project winning, sales target overachievement, bid process, organized marketing events, product workshops, coordination of engineering teams, account tracking, customer service, public relations, development of new accounts, brand alliances. Responsible for Avaya, Huawei and Polycom brand and developing networking, VoIP, unified communication, storage and Data Center.
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Productora De Audio Y VideoDos62 Comunicaciones Feb 2011 - Sep 2012Production house dedicated to audio and video editing, photography, writing and organizational communication.
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Departamento De Redacción Y EdiciónAzul El Mundo De Los Negocios S.A De C.V May 2010 - Apr 2011Achievements: Great acceptance of interviews, articles and reviews. Minimal supervision required when editing published texts, worked under pressure.Event coverage for the magazine, writing, editing and interviewer with personalities from the Mexican fashion scene.
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Departamento De Contenidos Para Programas UnitariosTelevisa Jan 2010 - Oct 2010Mexico City Area, MexicoAchievements: Successfully created the content for Fiesta Mexicana, Geography Olympics, Enrique Peña Nieto´s annual discourse and other programs.Creator of content for unitary programs for one of the production houses of Televisa.Develop new ideas for the content of the programs we managed, team work, under pressure work, coordination with other production teams. -
Comunicación E Investigación CulturalConsejo De Competitividad Y Ciudad Digital Jan 2009 - Jan 2010Investigadora de personajes de la vida artística y política para proyectos relacionados con las festividades del Bicentenario de la Independencia de México, relaciones públicas en acervos históricos y reservados, investigación en instituciones culturales, redacción de artículos.
Andrea Cárdenas Education Details
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Instituto Universitario De Investigación Ortega Y Gasset, MadridGestion Y Comunicaciòn Cultural -
Centro Universitario De ComunicaciónComunicación Organizacional -
Ciencias De La Comunicación -
Communication And Media Studies
Frequently Asked Questions about Andrea Cárdenas
What company does Andrea Cárdenas work for?
Andrea Cárdenas works for Forcepoint
What is Andrea Cárdenas's role at the current company?
Andrea Cárdenas's current role is LATAM Channel Manager.
What schools did Andrea Cárdenas attend?
Andrea Cárdenas attended Instituto Universitario De Investigación Ortega Y Gasset, Madrid, Centro Universitario De Comunicación, Universidad De Las Américas, A.c., Universidad De Las Américas, A.c..
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