Andrea Cardillo

Andrea Cardillo Email and Phone Number

Founder and Head of Content @ That Tracks Content
Toronto, ON, CA
Andrea Cardillo's Location
Toronto, Ontario, Canada, Canada
Andrea Cardillo's Contact Details

Andrea Cardillo work email

Andrea Cardillo personal email

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About Andrea Cardillo

Andrea Cardillo is a seasoned storyteller and strategic content leader with over 20 years of experience. She has held senior leadership roles at Canada’s three largest television networks, honing her expertise in crafting compelling narratives.With a deep understanding of the critical relationship between sales and editorial, Andrea has a proven track record of creating engaging content that aligns with brand values and drives results.In October 2024, she co-founded That Tracks Content, a content strategy agency dedicated to helping emerging brands and events tell their stories and build loyal audiences through exceptional, results-driven content.

Andrea Cardillo's Current Company Details
That Tracks Content

That Tracks Content

View
Founder and Head of Content
Toronto, ON, CA
Employees:
2
Andrea Cardillo Work Experience Details
  • That Tracks Content
    Founder And Head Of Content
    That Tracks Content
    Toronto, On, Ca
  • That Tracks Content
    Co-Founder
    That Tracks Content Oct 2024 - Present
    Toronto, Ontario, Canada
    Telling stories with impact is what I do. I'm a strategic thinker with a clear vision, and collaborating with others to bring that vision to life is what drives me.What do I love most? Telling a great story. Creating engaging content. Building audiences. Thinking outside the box. Rolling up my sleeves. Inspiring teams. Building trust.As Co-Founder of That Tracks Content, I leverage my deep understanding of the critical relationship between sales and editorial, ensuring content… Show more Telling stories with impact is what I do. I'm a strategic thinker with a clear vision, and collaborating with others to bring that vision to life is what drives me.What do I love most? Telling a great story. Creating engaging content. Building audiences. Thinking outside the box. Rolling up my sleeves. Inspiring teams. Building trust.As Co-Founder of That Tracks Content, I leverage my deep understanding of the critical relationship between sales and editorial, ensuring content remains strong, drives engagement, and stays true to a brand's values. Show less
  • Global News
    Executive Producer, Integrated Campaigns And Content Partnerships
    Global News Jan 2023 - Jul 2024
    Toronto, Ontario, Canada
    Work with the Business Development and Global' sales teams to pitch and execute integrated content for broadcast and digital platforms across the country. Played an active role with clients shaping the editorial vision and ensuring the content we created upheld Global News values. I also assigned digital and broadcast reporters as well as liaise with News Directors across the country on deliverables. I developed, launched, and oversaw The Curator for Global News – a news lifestyle site.… Show more Work with the Business Development and Global' sales teams to pitch and execute integrated content for broadcast and digital platforms across the country. Played an active role with clients shaping the editorial vision and ensuring the content we created upheld Global News values. I also assigned digital and broadcast reporters as well as liaise with News Directors across the country on deliverables. I developed, launched, and oversaw The Curator for Global News – a news lifestyle site. I assigned 40 stories a month to freelancers and edited content daily. Additionally, I worked closely with our analytics team to track the site and stories' success, making necessary adjustments to content strategy. Show less
  • Global News
    Executive Producer, Global Toronto
    Global News Oct 2015 - Jan 2023
    Toronto, Ontario, Canada
    Lead the Global News 530 & 6 show overseeing producers and writers and making sure our flagship news program went to air every night. In October 2019 I moved over to lead the Global News Morning team by supervising content, production, and staff to help deliver quality local programming to our Toronto audience, as well as national news content to Global markets across Canada. Additionally, I oversaw branded content produced for Toronto and other local markets throughout the Global News network.
  • Global News
    Show Producer, Global Toronto
    Global News Feb 2015 - Oct 2015
    Lined up and assigned writers for Global's flagship 530 & 6 newscast and took the live show to air in the control room.
  • Ctv News
    Show Producer, Ctv News Channel
    Ctv News Jun 2014 - Feb 2015
    Setting the agenda for critical start of the broadcast day. Capable of making important editorial and production decisions under pressure and completely revamping the on-air plan as a breaking news story develops. This involves excellent communication skills to keep anchors, reporters, technical, and editorial teams working toward a common, and often shifting goal.
  • Ctv News
    Show Producer, Kevin Newman Live
    Ctv News Sep 2013 - Jun 2014
    Toronto
    Show ProducerFinding, developing, and executing original ideas. Leading the show’s editorial meetings, approving and assigning stories. Creating storytelling techniques that fused conventional broadcasting with the digital/social landscape. Writing and producing high quality set up packages and bios for features interviews. Lining up and taking the show to air in the control room. Creating a work culture where everyone took ownership over the show and worked more than they ever had because… Show more Show ProducerFinding, developing, and executing original ideas. Leading the show’s editorial meetings, approving and assigning stories. Creating storytelling techniques that fused conventional broadcasting with the digital/social landscape. Writing and producing high quality set up packages and bios for features interviews. Lining up and taking the show to air in the control room. Creating a work culture where everyone took ownership over the show and worked more than they ever had because they believed in the product and wanted the show to succeed. Creating a collaborative environment that encouraged individual ownership over the product from concept to air. Show less
  • Cbc Television
    Producer, Cbc News Network
    Cbc Television Jul 2012 - Sep 2013
    Toronto, Canada Area
    Producer, Story EditorDuties include: participate in the overall editorial development of the show, decide which stories we are going to cover and how we are going to cover them, make editorial decisions, oversee the chase team and assign chase producers, vet research packs and questions for hosts, brief hosts on stories and focus
  • Cbc Television
    Producer, Connect With Mark Kelley
    Cbc Television Aug 2009 - Jun 2012
    Toronto, Canada Area
    ProducerDuties include: Pitching element ideas, researching and writing intros and tape elements, following story developments throughout the day, liaising with chase producers and editors, writing and vetting banners, providing support to the Lineup Producer in the control room. Backfill Lineup ProducerDuties include: Contributing to the decisions on the content, flow and pace of the show, assigning writers and tape producers, writing bumpers and teasers, lining up the show to… Show more ProducerDuties include: Pitching element ideas, researching and writing intros and tape elements, following story developments throughout the day, liaising with chase producers and editors, writing and vetting banners, providing support to the Lineup Producer in the control room. Backfill Lineup ProducerDuties include: Contributing to the decisions on the content, flow and pace of the show, assigning writers and tape producers, writing bumpers and teasers, lining up the show to time, adjusting the lineup throughout the day as stories evolve, watching for breaking news, taking the show to air in the control room in a fast-paced environment. Show less
  • Cbc Television
    Associate Producer, The Hour With George Stroumboulopoulos
    Cbc Television Aug 2007 - Jul 2009
    Toronto, Canada Area
    Write scripts, book guests, produce segments and interviews, prepare research material for the host, and contribute to The Hour blog
  • Cbc Television
    Associate Producer, Cbc News Today
    Cbc Television Mar 2005 - Aug 2007
    Toronto, Canada Area
    Generated story ideas, researched background information, chased interviews, conducted pre-interviews, booked guests, prepared greens, field produced and live produced.

Andrea Cardillo Education Details

Frequently Asked Questions about Andrea Cardillo

What company does Andrea Cardillo work for?

Andrea Cardillo works for That Tracks Content

What is Andrea Cardillo's role at the current company?

Andrea Cardillo's current role is Founder and Head of Content.

What is Andrea Cardillo's email address?

Andrea Cardillo's email address is an****@****ent.com

What schools did Andrea Cardillo attend?

Andrea Cardillo attended Carleton University, Sheridan College, Carleton University.

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