Communication is my job, to communicate the values of a company, an entrepreneur and a product, effectively.Each subject has its own peculiarities, a story to tell and differences to enhance. This is why listening to who is in front of me is the first rule for me.Analyse and understand in order to define the unique message to be communicated, then proceed with the creation of high quality and SEO oriented content, aimed at indexing by search engines.I use analytics software on which to structure both e-commerce and B2B and B2C communication projects, because I believe in data analysis and technology as indispensable tools for achieving objectives.This is my modus operandi.I have a back ground as a professional journalist and TV director who has evolved into CEO founder of a software house in the multimedia communication sector with product marketing at EMEA level.So I understand the importance of the time - cost - benefit ratio and I form all my advice on the real needs of the client, because my clients' projects become my projects and my clients' objectives become my goals.