Reporting to Country Manager, my key responsibilities:- To define and to implement the market strategy together with Distributor and HQ.- To define the marketing plan and the proper budget required to implement it in order to achieve the goals agreed.- To lead Brand and Commercial teams to develop channel promotional plans to support the business strategy.- To work with Commercial and Marketing teams to ensure delivery of Volume, Profit and NSV per case in line with targets.- To lead the promotional plan process by Customer Account and by Channel, together with Distributor.- To lead the evaluation and measurement of profitability and ROI of promotions, ensuring key insights and recommendations are communicated and shared with Brands, Commercial and Brand owners including the sharing of best practices across markets and brands.- To review and to monitor Customer account plans, linked to Brand Plans and Channel strategy, that achieve the volume and profit budgets.- Responsible for measurement of compliance of promotional activity & display.- To provide commercial and brand support to review and evaluate new opportunities and to address key business challenges.

Reporting to Marketing Director, my key responsibilities were:- Head of 20 brand ambassadors around the world.- Key countries on-premise understanding: consumer insights, competition, road to market, laws®ulations.- Global on-premise strategy definition and local implementation.- Global drink strategy definition and local implementation/adaptation.- Identification, development and implementation of new products, new consumption ways, new tools.- Integrated marketing/trade marketing plan definition and local implementation.- Trade PR: bartending community engagement, bartenders network creation, global and local bartending competitions, storytelling, master-classes, viral marketing, trade fairs, trade press, social media and digital.- Responsible for International Budget definition, allocation and expenditure.

Reporting to Marketing Director, my key responsibilities were:- Support 5 years strategic planning through analysis and proposal- Marketing plan- Budget definition and control- Data analysis (Nielsen, Euromonitor, IWSR, Price&Promo, TGI, TNS)- Day by day interaction with local distributors and area managers- Branding (brand positioning and visual identity) and packaging

Key responsibilities:- Brands repositioning (4 brands in 2 years): analysis, research, test, launch, management- Imported brands ownership- Budget definition and control- Data analysis (IRI, Price&promo, TGI, TNS)- Marketing plan definition- Media plan definition- Commercial/radio/digital brief and realization- Packaging (npd, pack, labels, vaps, on-packs) and POS&visibility- On/off-premise promotions definition and implementation

E-Commerce in the automotive sector - Spare partsIn charge of:- Market monitoring- Opportunities definition- Price definition- Technical support