• Responsible both for driving impactful execution of the HCP disease state and brand messaging, and for leading key elements of successful HCP market introduction• Lead the strategy and execution of critical go to market workstreams including field preparedness and supply / operations readiness• Assist in leading the crafting of short- and long-term brand strategies with robust understanding customer behavior and market positioning• Manage development and execution of HCP branded… Show more • Responsible both for driving impactful execution of the HCP disease state and brand messaging, and for leading key elements of successful HCP market introduction• Lead the strategy and execution of critical go to market workstreams including field preparedness and supply / operations readiness• Assist in leading the crafting of short- and long-term brand strategies with robust understanding customer behavior and market positioning• Manage development and execution of HCP branded and unbranded campaign and messaging for personal and non-personal promotion, including aligning regulatory, medical, compliance and legal approvals• Analyze business performance through identifying key performance indicators, evaluating trends, and mining customer insights to drive strategic business decisions Show less

• Strategic leadership for First Aid Itch category, ensuring aligned “Where to Play” and “How to Win” choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability in line with the CHC strategy• Management of brand architecture, portfolio management, and caretaker of brand equities• Created integrated consumer campaigns including both broad reach and precision marketing based on consumer journey and marketing mix analysis that connects with… Show more • Strategic leadership for First Aid Itch category, ensuring aligned “Where to Play” and “How to Win” choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability in line with the CHC strategy• Management of brand architecture, portfolio management, and caretaker of brand equities• Created integrated consumer campaigns including both broad reach and precision marketing based on consumer journey and marketing mix analysis that connects with the right consumer, at the right moment, through the right channel, with the right message• Strong partnering with agency and cross functional partners (inclusive of medical, legal, and regulatory teams), requiring frequent communication and collaboration• Oversaw P&L management, forecasting, and inventory planning• Collaborated with Pipeline Strategy Lead to ensure alignment of innovation roadmap with brand strategy• Worked closely and efficiently with professional agencies to strategize appropriate activations and guarantee accurate brand representation throughout different HCP environments – i.e. medical practices, pharmacies, conventions, etc. • People manager to portfolio Co-Op, focusing on developing and refining key brand management and marketing skills Show less

• Led in strategic leadership for ACT® to drive sustainable sales growth and profitability, ultimately gaining nearly 10% growth • Identified appropriate marketing mix tools to drive growth and establish strong brand loyalty through strategic development and execution • Owned brand and competitive analysis by leveraging Nielsen and other data platforms to continuously assess the health of business and deliver actionable business insights• Developed and launched award winning… Show more • Led in strategic leadership for ACT® to drive sustainable sales growth and profitability, ultimately gaining nearly 10% growth • Identified appropriate marketing mix tools to drive growth and establish strong brand loyalty through strategic development and execution • Owned brand and competitive analysis by leveraging Nielsen and other data platforms to continuously assess the health of business and deliver actionable business insights• Developed and launched award winning creative for ACT®• Launched new products through pipeline inception, creative development, and key product activations to showcase the brands as innovative among a constantly changing competitive environment• Managed P&L by leading forecasting, inventory planning, and budget/expense tracking for productive financial analysis • Partnered with regulatory, medical, compliance and legal through the development and approval phases to ensure the highest standards• Worked closely and efficiently with professional agencies to strategize appropriate activations and guarantee accurate brand representation throughout different HCP environments – i.e. medical practices, pharmacies, conventions, etc. Show less

• Coordinated SAP maintenance and creation of SKUs for both Full Price and Outlet products• Aligned and develop processes throughout the department for consistency and accuracy

· Partnered with Accessories and Licensing Product Managers and Design to develop and recommend new products that reflect the domestic and international markets, leveraging strengths and creating new revenue generating opportunities· Built assortments that met category sales and margin requirements, presentation standards and support key brand objectives/initiatives· Utilize technical product knowledge and understanding of competitive landscape to build appropriate assortments that… Show more · Partnered with Accessories and Licensing Product Managers and Design to develop and recommend new products that reflect the domestic and international markets, leveraging strengths and creating new revenue generating opportunities· Built assortments that met category sales and margin requirements, presentation standards and support key brand objectives/initiatives· Utilize technical product knowledge and understanding of competitive landscape to build appropriate assortments that highlighted key messages· Analyzed sales and determined the best strategic approach in order to grow future business and impact assortments while focused on driving productivity · Created and presented concept design briefs to Design with creative concepts and target sales goals for future season’s product assortments· Worked closely with external Licensing vendors to introduce new product lines that aligned with TUMI’s creative vision as well as reviewing and understanding licensing agreements Show less

· Supported Product Management, Merchandising, and Forecasting teams in day-to-day functions of product maintenance and productivity· Created and maintained widely used sales tools, such as matrices and look books to ensure assortment accuracy and to communicate recommended assortments· Interacted routinely with retail and wholesale accounts to continually improve execution of brand goals through assortment planning· Coordinated samples to global showrooms and departments for… Show more · Supported Product Management, Merchandising, and Forecasting teams in day-to-day functions of product maintenance and productivity· Created and maintained widely used sales tools, such as matrices and look books to ensure assortment accuracy and to communicate recommended assortments· Interacted routinely with retail and wholesale accounts to continually improve execution of brand goals through assortment planning· Coordinated samples to global showrooms and departments for upcoming seasons Show less

· Created and maintained organizational systems for invoices, consignments, media mentions, and samples· Coordinated delivery of goods and apparel to high-profile clients, including celebrities and VIPs· Generated and updated marketing reports to be presented to Public Relations executives

· Implemented role of Customer Sales Lead to direct team members on revenue and product goals· Merchandised products throughout the store to be visually appealing to customers· Conducted and executed brand guide specifications to provide new and/or improved company-wide standards

· Maintained past and current visual displays and showroom supplies· Organized promotional events to expose current collections· Arranged lingerie pieces to be displayed at domestic and international tradeshows

· Provided support to professional sales and service departments utilizing CRM databases · Responsible for creating and designing social media platforms including FaceBook and LinkedIn to improve brand presence

· Prepared showroom for clients, such as Bloomingdale’s and Neiman Marcus, during NYC Fashion Week 2012 · Documented client orders for current Ready-to-Wear collections for upcoming seasonal merchandise lines· Modified Ready-to-Wear linesheets for accuracy of products, fabrics, and price points