- Launched a B2B direct bill program, the first in the market to automatically process direct bill stays via multiple channels. This is expected to bring upwards of $30M/yr- Led a team that developed and launched over 50 promotions which brought in over $131M in revenue- Converted Procurement processes that were all completed by spreadsheets and emails to a saas product. As a result, over 500 vendors are now managed via the new software, new vendor onboarding time was reduced by 33% and integration with the performance and billing systems led to incremental revenue.- Developed and launched new groups functionality to allow groups distribution via 3rd party for the first time for Choice hotels, price groups dynamically , and expand the volume of rooms sold for groups.- Responsible for prioritizing and creating/owning the roadmap for Marketing and Distribution IT and strategy projects (totaling over $50M in budget) to maximize strategic goals.

Global CRM Leader implementing a new CRM ecosystem by building up a Salesforce team, creating a Center of Excellence for CRM and launching the one of first SaaS products to completely function in an agile manner.- Launched CRM enablement platform across the B2B distribution channels and B2C channels - Created and drove the product vision and roadmap for the CRM ecosystem by collaborating with Executive level management.- Built a high performing team from 1 person with Salesforce expertise to a full team of Salesforce Certified people.- Led the team to transition from waterfall methodology with inconsistent deliverables to the agile multi-scrum team environment delivering value every two weeks- Created the blueprint for an Enterprise Global CRM COE to ensure the same user experience across all channels and touchpoints in the organization and to streamline operations leading to cost reductions

End to end Salesforce.com owner for 8,000+ users globally with an annual budget of $50M. Manage high performing team of 35, with an additional 80+ technology and consulting resources.- Drove digital business transformation with winning strategy & vision development, business & executive alignment, prioritization, roadmap development, enterprise architecture, governance, change management and execution.- Transformed Salesforce platform, critical to overall success of Commercial business division, by taking a fragmented, under-utilized, and disjointed experience to a powerful, user-friendly and mobile connected platform.- Grew active user base from 3K to 8K globally and increased adoption to 80%- Consolidated over 17 different instances worldwide to a single global sustainable platform with a scalable delivery infrastructure- Increased the output of the 80+ person team by 3x through the agile and SAFe delivery approach - Created and rolled out a mobile program across all markets and all users leading to a productivity gain of 25%

Project leader for a portfolio of 20+ enterprise wide complex initiatives sponsored by C-level leaders that drove more effective and long lasting results then hired external consultants were able to drive. Projects included developing and executing global strategies for new product development, system implementation, digital marketing, and change management.

Customer Experience Leader ensuring all new product and capability launches perform flawlessly and deliver an extraordinary customer experience.

Responsible for the Six Sigma Program, reengineering and defect elimination for OPEN (small business) and Consumer Services Groups.

Consulting projects focusing on the identification of cost reduction and efficiency improvement opportunities as well as the definition and implementation of technology improvements within several industries.

Process efficiency and systems implementation for Government agencies (DOD, DOL)