Lead the strategic planning and execution of digital marketing campaigns for a diverse portfolio of global B2B tech, telecom, and defense clients, including international stock exchange-listed companies. Responsible for developing and implementing comprehensive digital marketing strategies while effectively managing budgets to maximize ROI. • Execute cross-platform campaigns encompassing Google Ads, social media, email, and content syndication for ASX and NYSE listed… Show more Lead the strategic planning and execution of digital marketing campaigns for a diverse portfolio of global B2B tech, telecom, and defense clients, including international stock exchange-listed companies. Responsible for developing and implementing comprehensive digital marketing strategies while effectively managing budgets to maximize ROI. • Execute cross-platform campaigns encompassing Google Ads, social media, email, and content syndication for ASX and NYSE listed clients • Manage advertising campaign budgets exceeding $300,000, ensuring optimal allocation and resource utilization • Oversee SEO and website optimization and development, driving initiatives to enhance user experience and conversion rates • Conduct data analysis on campaign performance, providing strategic recommendations for optimization • Collaborate with clients to understand their business objectives and tailor digital marketing campaigns accordingly Show less

Central NSW Business HQ (BizHQ) delivers three Federal and State Government Business Advisory programs with free and low-cost advice, support, digital advisory services and training to help build and develop sustainable businesses across NSW.-----------Nicknamed a “business cheerleader” by many of her clients, Andrea specialises in advising small and medium businesses (SMEs) in areas such as e-commerce, retail trading, marketing, and digital presence using her enthusiastic and… Show more Central NSW Business HQ (BizHQ) delivers three Federal and State Government Business Advisory programs with free and low-cost advice, support, digital advisory services and training to help build and develop sustainable businesses across NSW.-----------Nicknamed a “business cheerleader” by many of her clients, Andrea specialises in advising small and medium businesses (SMEs) in areas such as e-commerce, retail trading, marketing, and digital presence using her enthusiastic and infectious personality to inspire, motivate, and ensure that her clients achieve their dreams and unlock their full potential.Andrea practices what she preaches by understanding the demands placed on small business owners. She is passionate about sharing the tricks she has picked up on her journey and is an experienced mentor and engaging lecturer. Her approach combines empathy with straight talking practicality and a real-world insight to facilitate better business practices and solve problems.In addition to advising, Andrea has developed and delivered engaging webinars and live events including: - A Complete Guide to Digital Marketing - Adding Ecommerce to your Existing Business- How to Start a Business- Increase Online Sales for your Retail BusinessAs well as a presenter at business development events across the state of New South Wales - Regional Development Australia, Back to Business Forum, Bathurst (February 2022)- Ecommerce 101, REED Gift Fair, Sydney (April 2022) - Social Media for Success, 12 locations across New South Wales (May-August 2022) Show less

Execute and oversee all major business practices for top ranked party and giftboutique and online store operating since January 2017• Award finalist for Australia’s Young Entrepreneur of the Year (under 30) andAustralia’s Specialised Retail Small Business for 2019-20• Lead Palm & Pine to be awarded Hunter region’s Specailised Retail Small Business of the Year 2019• Increased profits for business from Y1 (2017) to Y2 (2018) by over 1,000%• Worked with international… Show more Execute and oversee all major business practices for top ranked party and giftboutique and online store operating since January 2017• Award finalist for Australia’s Young Entrepreneur of the Year (under 30) andAustralia’s Specialised Retail Small Business for 2019-20• Lead Palm & Pine to be awarded Hunter region’s Specailised Retail Small Business of the Year 2019• Increased profits for business from Y1 (2017) to Y2 (2018) by over 1,000%• Worked with international stakeholders to open United States branch of Palm & Pine in October 2020• Create and maintain online retail websites for both business locations, AUS website currently ranksin the top 6% of all businesses launched during the same week on the Shopify platform• Direct marketing initiatives and promotions through social media, print, and emailchannels building channels to a following of over 20,000 people and organisations• Manage company EDM (email marketing) campaigns, developing proficiency inMailchimp, Omnisend, and Flodesk platforms• Administer advertising campaigns across marketing platforms including both GoogleShopping and Keyword ads, as well as social media platforms• Analyse marketing and sales efforts across multiple channels including GoogleAnalytics, Facebook Business Manager, Shopify Analytics, and Xero• Planned and managed two year anniversary party which included a full company rebrand,with introduction of ten new product lines• Build a strong client base through excellent customer service and communication• Responsible for hiring and management, including scheduling and payroll of employees• Manage company budget, sales forecasting, bookkeeping, and make final purchasing decisions• Oversee a team of local and international consultants to assist with various aspects of business andconsult with trade entities and freight forwarders• Research trends in market locally and internationally to influence purchasing decisions Show less

We provide the framework for young professionals in Newcastle and the Hunter region to network, engage, and grow in such a way that we are developing the leaders of the new generation.

Events and Communications Coordinator: December 2015 - May 2015Events Coordinator: May 2015 - December 2015

• Managed all marketing campaigns and promotions for new student housing community• Assisted with coordination of design, copy, production and distribution of printmaterials, direct mailings, HTML email communication, websites, videos, and promotions• Managed all social media platforms and expanded social reach for department• Planned and implemented product launch, grand opening, and seasonal events• Researched and reviewed assessment instruments (national surveys, focus… Show more • Managed all marketing campaigns and promotions for new student housing community• Assisted with coordination of design, copy, production and distribution of printmaterials, direct mailings, HTML email communication, websites, videos, and promotions• Managed all social media platforms and expanded social reach for department• Planned and implemented product launch, grand opening, and seasonal events• Researched and reviewed assessment instruments (national surveys, focus groups, consultant reports, student surveys) enrollment reports, internal occupancy and cancellations data to analyze trends and provide guidance in marketing• Hired, trained, and supervised a team of 20 Housing Student Ambassadors• Selected to present on effectively working with consultants and external stakeholders at the international ACUHO-I conference for university housing representatives Show less

• Assist in arranging player and front office executive appearances, as well as community service opportunities for players and staff• Oversee organizations donation requests system and inventory, from receipt of request through response and fulfillment• Coordinate and supervise the Eagles NFL Play60 program in elementary and middle schools • Plan large and small scale events at Lincoln Financial Field and the Eagles practice facility• Assist with all aspects of Community… Show more • Assist in arranging player and front office executive appearances, as well as community service opportunities for players and staff• Oversee organizations donation requests system and inventory, from receipt of request through response and fulfillment• Coordinate and supervise the Eagles NFL Play60 program in elementary and middle schools • Plan large and small scale events at Lincoln Financial Field and the Eagles practice facility• Assist with all aspects of Community Quarterback grant giving program• Organize and facilitate game day programs with local nonprofits and special guests Show less

• Manage database and distribution of VIP credentials for all public and private practice sessions during training camp• Managed fan giveaways and player autograph sessions during training camp • Supported the Community Relations department with local outreach through the organization’s junior training camp program• Hosted the “Wounded Warriors” tent at training camp night practice event at Raymond James Stadium• Assisted with Player Relations with daily breakfast check-ins… Show more • Manage database and distribution of VIP credentials for all public and private practice sessions during training camp• Managed fan giveaways and player autograph sessions during training camp • Supported the Community Relations department with local outreach through the organization’s junior training camp program• Hosted the “Wounded Warriors” tent at training camp night practice event at Raymond James Stadium• Assisted with Player Relations with daily breakfast check-ins and hotel room stocking• Assisted with on field pre-game and halftime entertainment during all Buccaneers home games Show less

• Wrote feature stories for the UCF Athletics website, official athletics magazine and football gameday program• Wrote and distributed press releases during men’s basketball and football games• Designed and edited publications, including men’s golf media guide and 2010 Conference USA Golf Championship program• Assisted with press conference management and men’s golf media relations• Utilized social media, including Facebook and Twitter to bring awareness to UCF Athletics events

• Served as assistant coordinator of citrus float production and staging for the Orlando Citrus Parade• Designed marketing materials for the Orlando Citrus Parade• Assisted with pregame and halftime entertainment, as well as postgame awards ceremony, at the Champs Sports Bowl and Capital One Bowl • Assisted with planning and execution of the 2010 Florida Classic weekend events• Worked on a variety of other events hosted by Florida Citrus Sports

• Assisted with preparing and coordinating team travel for away matches• Created game marketing materials using graphic design programs• Wrote feature stories for the FC Tampa Bay Rowdies website• Prepared gameday statistical performance spreadsheet and maintained team statistics• Assisted media relations staff with press box management

• Organized first-annual fundraising event raising over $30,000 • Planned and managed a youth football tournament with over 250 youth players• Was responsible for community outreach events to bring awareness to the organization and bowl game• Participated in activities to determine potential sponsorship opportunities for a NCAA collegiate bowl game

• Prepared press releases• Assisted in organizing fund raising events• Filed donation forms as well as input donors into donor database• Provided administrative support