Andrea CohenSummary:As a healthcare marketing professional with over 25 years experience, Andrea Cohen provides senior-level strategic counsel and campaign development for a range of medical, health, fitness and nutrition clients, from Fortune 500 corporations to start-up companies. • Provides senior-level strategic counsel and campaign development • Translates complex, medical information into easy-to-understand materials, • Incorporates the right mix of third-party organizations and key opinion leaders, • Parlays them into targeted, media placements -- from major national broadcast, print and electronic media, to local market outlets, and medical trades • Employs a combination of communications vehicles which provide the greatest ROI.Capabilities:• Develop creative, targeted program strategies which are based on sound marketing objectives.• Design and implement tactics for positive media results: Messaging, press releases, pitch letters, media alerts, backgrounders, fact sheets, profiles, vnr, rnr, matt releases, tailored media lists, etc.• Combine understanding of how media influences purchasing decisions with a broad-based knowledge of science, medicine, nutrition and health.Therapeutic areas re media relations include:• Neurological Conditions• Biotech Pharma Investigational Treatments• Cancer Therapies and Advocacy Campaigns• Cardiology, Heart Disease Promotion• Women’s Health Initiatives• Parenting ProjectsAdditional credentials:• Freelance writer, with bylined health stories published in Woman’s Day, Woman’s World and Environmental Nutrition, among others.• Master of Science degree in Nutrition Communications at Boston University.Professional Affiliations:• Women in Bio-Metro New York: Steering Committee; Past Communications Chair• BioNJ• Academy of Nutrition and Dietetics• Am. Asso. of Family & Consumer Sci.• Dietitians in Business and Communications• Publicity Club of New York