• Designed and led the development of Amyris Inc affiliate marketing SaaS solution, through a consumer-centric approach, raising over 200 influencer partnerships and contributing to additional revenue of Rose Inc and JVN brands in the UK.• Generated a nimble and agile work environment enabling innovation, by building and managing cross department synergy and, C-suite and key stakeholders relationships.• Grew the Influencer Marketing Uncovered Podcast from inception to monetisation, delivering 3 seasons with over 3.3M impressions, 500K plays, 673K views and over 3K unique listeners, in the last 3 years.• Led the execution the performance campaign for HelloFresh, raising the brand conversions through influencer marketing efforts by 45%, across Spain, UK, Netherlands, France, Ireland and Italy markets, while successfully growing the account in 6 months, from 4 to 8 markets

• Developed the Innovation and Growth department, successfully defining the value proposition and core service offer toB2B clients, resulting in pitch stage opportunities at SXSW and Cannes Lions Festivals.• Created and led the strategic execution of the livestream shopping service for B2C clients, delivering over £100K in revenue and a 50% uptake in customer acquisition, for brands like Costa Brazil and Rose Inc in the US and EMEA markets.

• Built and established the Influencer Marketing Uncovered Podcast, as the lead thought leadership and relationship-building channel, delivering over 80 prospective senior-level clients, across diverse industries to date.• Established the business model for the talent management service of the agency, from market research, proposition building, and go-to-market strategy, contributing to today’s establishment of the MG Talent division.

Contributed to the marketing strategy across 7 hotel chain brands such as Marriott, Radisson, IHG and independent brands based in Colombia and Ecuador. Tasked to raise direct channel revenue and local and international market share.• Raised direct sales for an independent hotel brand based in La Guajira, Colombia, through reassessing the customer journey, identifying the pain points and transforming website experience. Introducing live chat and changing the communication guidelines across direct channels (website, sales tools, pop advertising, press advertisements, and social media guidelines).• Increased social media fan base with over 14K followers on Instagram across 7 hotel brands during a 17 month time period, as well as a 20% uplift in website visits within a 2-year time frame.• Managed and lead the marketing and communication strategy for the 7 hotel brands with the help of 3 different media and creative agencies, as well as 1 freelancer and 1 in-house creative assistant • Developed the loyalty and benefit programme for over 2K stakeholders, this required a website build, formulation of internal and external procedures and re-evaluation of the customer journey experience for 3 of the hotels. Due to the scale of the project, it is currently still ongoing.• Negotiated an ongoing partnership with Porvenir, one of Colombia's’ biggest pension and severance funds, for the marketing and sales team to access a 50k strong database of potential customers nationwide.• Generated more than 10K leads through a social media marketing plan, supported by telemarketing along with all 7 hotel brands within 7 months for increasing the market share of direct channels. The qualitative data gathered through this action, lead to pricing revision by the revenue team and product adaptation to the customers' insights.

Responsibilities:• Develop the EVP (Employee Value Proposition) strategy for internal and external communications.• Building and designing the social media content for the Facebook Talent page of the company, through an editorial calendar in the Percolate platform, based on highlighting the companies value as an employer branding and positioning in the market, taking into account the global strategy.• Analysis of the social media indicators for developing digital marketing strategies based on the analytics insights.• Lead the establishment of the LatAm medium blog called "Belleza por un mañana", making the adaptation from the global strategy blog of Beauty Tomorrow. Argentina and Mexico offices were involved in the indicative. I generated 3 articles that reflected the companies EVP, to engage with prospective candidatesAchievements:• Partnered with the HR development manager, with the launch of “My Career” endomarketing strategy, converting employees into brand ambassadors, by engaging with the community through workshops. • Enhaced Recruitment Marketing across social media, revision of recruitment processes and university job fairs, boosting engagement and reach KPIs in a significant way reflected in the increase of social media fan base of careers page by 50% over 6-month time frame. Delivered 360 mapping of audiences and media channels to highlight the companies value as a brand employer. The HR newsletter click rate was augmented by 20%, by enhancing the communication channels with accurate and well-segmented suting the different targets,

Responsibilities: • Generate communication strategies through digital tools, for the internal communications of the company.• Management of reader traffic indicators and engagemnet of internal communications, through the management and design of a weekly newsletter with relevant information of basic HR processes, companies’ benefits and highlighting the most important moments of the employees with the company.Achievements:• Developed and executed the I Love L’Oréal endomarketing campaign, where seniority in the company is recognized through 5 categories, being the gold ribbon category for those who had achieved more than 10 years in the company. Goal: Create peer and company leaders recognition, as well as engagement and sense of belonging to the company. • Lead the internal marketing strategies for communication, look and feel and implementation of campaigns, programs and other information in the area of HR and corporate communications.