Andrea Smith Email & Phone Number

Austin, Texas, United States

Menlo Park, California, US

South Jordan, Utah, US

Austin, TX, US

• Led digital marketing, inbound SDR, and marketing operations teams
• Integral member of the team leading the rebrand launch post-merger
• Developed multi-channel campaigns focused on driving content engagement and generating hand raisers
• Optimized programs for conversion including events, email & automation, webinars, owned & paid channels, and on-site experience
• Created inbound SDR program to reliably attain quota, consistently contribute new logo bookings and improve conversion rates from hand raiser to pipeline entry
• Launched a cross-functional ABM strategy, including purchasing new software, identifying target accounts, and display advertising

Austin, Texas, US

• Built inbound program that delivered quality leads and new logo bookings
• Developed customer lifecycle marketing programs
• Applied best practices for SEO, SEM, marketing automation and content development
• Launched and maintained co-branded partner marketing campaigns
• Budget planning and forecasting
• Analytics skills to model, forecast, and troubleshoot

Houston, TX, US

• Planned and executed high-conversion campaigns across multiple brands and products
• Created a detailed behavior driven nurture campaign to qualify leads and convert to new logo sales
• Lifted organic website traffic conversion rate to over 4% through website testing and optimization for a high-traffic site
• Helped coordinate conversion strategy across channels, websites, and teams including in-product advertising
• Led a goal-focused team and strategy that was described as the “spearhead of the marketing team”

From startup to acquisition, I helped CopperEgg grow, beat goals, and drive revenue. My role in the beginning was a true generalist: anything and everything. I wore many hats including marketing, accounting, customer service, sales, event coordination and even the office grocery shopper. My favorite area by far was marketing. Our small and nimble team.

Austin, Texas, US

By observing early stage funding processes, from seed funding to acquisitions, I gained insight into how startups form, grow, and become profitable. Along the way, I was exposed to numerous pitches, strategies, business models, and executive personalities. From these experiences, I learned what investors are looking for, the importance of peer reviews, and.

My first opportunity to work in a startup sparked my desire to learn quickly, work hard, and be flexible. I learned that I loved the small, tight-knit team and the overall motivation to “get it done.”I gained insight into marketing and PR practices by focusing on analytics and extending the brand to online communities.