Andréa Demirjian

Andréa Demirjian Email and Phone Number

Advertising & Marketing Executive | Author @ Dune Road Marketing
new york, new york, united states
Andréa Demirjian's Location
New York, New York, United States, United States
Andréa Demirjian's Contact Details

Andréa Demirjian work email

Andréa Demirjian personal email

n/a
About Andréa Demirjian

Andréa Demirjian is marketer with crisscrossing business and creative interests whose client experiences run from small companies and global advertising networks to start-ups and Fortune 500s. She moves between projects at her marketing consultancy (Dune Road Marketing) and advertising agency start-up (CogNYC), cross-pollinating each in a way that informs ideas and solutions. Having honed her skills at global firms on blue-chip brands, Andréa has spent the last 20 years working independently doing what she loves most -- making great advertising that sells.Whether aligning with a marketing team or freelancing with an agency, Andréa approaches each engagement with surgical precision in a simple/smart manner to:- Dive deep into a business to understand sore points, and bring solutions that respond (vs. react) to the marketplace, and propel results- Develop & produce creative with nimble efficiency on time/on budget without the overhead and process that can slow things down -- dollars go into a final product not procedural bloat- Tap into best-of-class talent pools across disciplines as needed, tailoring the right resources for projectsAndréa can be on board for a project, as an on-going partner, or a swift hit to problem solve and bring fresh perspectives -- she can scale either way.Andréa is currently partnering with Pernod Ricard, and an international beer brand, while having created the Ad Council's latest “Don’t Drink & Drive Buzzed” campaign. She loves bringing a nimble approach to challenges, and pushing through layers quickly to propel revenue. Under her alter alias, Andréa is a media expert and author. Her book "KISSING – Everything You Ever Wanted to Know About One of Life’s Sweetest Pleasures" (Penguin) provides her own platform to write and promote. She contributes to Coca-Cola, Glamour, 17 & Men’s Health, and acts spokesperson (i.e., Abreva, Allergan, Nivea and Zoosk.com) in between radio & TV interviews and spreading her nuggets of wisdom on social.

Andréa Demirjian's Current Company Details
Dune Road Marketing

Dune Road Marketing

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Advertising & Marketing Executive | Author
new york, new york, united states
Employees:
1
Andréa Demirjian Work Experience Details
  • Dune Road Marketing
    Principal
    Dune Road Marketing Jan 1999 - Present
    Greater New York City Area
    Dune Road Marketing is a “connective” resource that acts like an external extension of a client’s marketing team. Drawing from "best in class" talent, DRM tailors a team that aligns with the client, and quickly/seamlessly adapts to the environment, providing support as needed. With “know how” without the overheard, DRM moves with nimble efficiency, putting value into the product, not the process, delivering on time/on budget. Whatever the challenge, we’ll untangle it.Projects highlights include (more info available upon request):Direct with Client• Rémy Martin: Sustainable life-size display celebrating the Sidecar cocktail's 100th Anniversary• Bolla Wines: Campaign for new positioning aimed at new target acquisition• Sands Beer (The Bahamas): On-going advertising & POS to “premiumize” brand• Perrier-Joüet, GHMumm & Mumm Napa: Variety of POS and collateral projectsFreelance – “plug & play”• Gyro: Group AD on-boarding new client Hiscox; Notable: WSJ ad placed as “shot across the bow”• DiMassimo Goldstein: “Extra hands” overseeing Jackson-Hewitt & NASDAQ• J. Walter Thompson: GD (maternity) for Edgewell Personal Care managing multiple brand teams, including Banana Boat, Playtex & Schick; Notable: Proposed program to distribute Playtex to women in need• Altschiller: Media Director for Boar’s Head managing Horizon Media for client’s brand team; Notable: In-program sponsorship with Jimmy Kimmel• Doremus: Multiple engagements across various accounts (Deutsche Bank, Honeywell, Knight Capital, Sandler O’Neill & United Technology)
  • Cog Nyc
    Managing Cog
    Cog Nyc Jan 2013 - Present
    Greater New York City Area
    Cog NYC is a "grown-up start-up" ad agency run by a core of people with decades worth of experience in the business. We've worked with some of the best brands, and are doing what we love most -- make great advertising that sells. We love to work as an extension of our clients' teams to help drive share, revenue & brand value.What we've been up to:The Ad Council | Buzzed Driving Prevention "Probably Okay Isn't Okay"• Finalizing new campaign targeting Millennial Males for the National Highway Traffic Safety Administration that flags "warning signs" of being "buzzed"• Running in TV, Radio, OOH & Social; TV/Social Shorts shot by award winning Director JJ Adler, selected via freethebid.comEdrington Spirits• Brugal Rum: built awareness for Dominican brand among Millennial Foodies positioning Brugal as "rum that drinks like a whiskey" through POS, events, social & digital (Drizly.com); produced sales meeting sizzle videos• Highland Park: created a new look/feel for POSThe Knot | Venue Concierge• Developed TV to test new online service that helps couples find their perfect spot for a wedding, connecting them directly with venuesPassionGrowers | PassionRoses• Transformed Passion's premium quality roses from commodity to brand with a supermarket retail program by creating a distinctive consumer identity system for packaging and turn-key point of sales materials • Created eCommerce site reflecting feel of Passion's farm in Bogota, distinguishing it from 1800Flowers, FTD & ProFlowers and competing with Bouqs -- drove awareness & transactions via digital & social• Collaborated with The Tournament of Roses (Rose Bowl sponsorship), and Passion's retail partners, i.e., Kroger, Marsh, Publix & WegmansCBS | Westinghouse• Developed a strategy to make the brand relevant to a new generation of consumersTrade Activity | Advertising Week (2015 & 2016)• Cog forum "That's Debatable!" featuring a panel of industry experts debating hot topicswww.cognyc.com
  • Fcb New York
    Vp, Account Supervisor
    Fcb New York Oct 1995 - Dec 1998
    Greater New York City Area
    • Brands: Clairol, Nabisco (Milk-Bone, Fleishmann's & Parkay), Tampax & United States Postal Service Priority Mail)• Production: TV shoots abroad; Animation• Licensing: United Media/Peanuts (Nabisco)• New Business: won Tampax -- coordinated pitch in London & Madrid
  • Griffin Bacal, Inc.
    Account Supervisor
    Griffin Bacal, Inc. 1992 - 1995
    • Brands: Nestlé, Playskool, Hasbro & Sony Wonder• Production: TV shoots abroad in Vancouver & UK; Live-Action/Animation • Licensing: Disney (Nestlé) & Barney (Hasbro)
  • Young & Rubicam
    Account Executive
    Young & Rubicam 1987 - 1992
    • Brands: Colgate-Palmolive (Fresh Start - US & Global), Kraft (Bird's Eye), American Home Products (Chef Boyardee) & the Jamaica Tourist Board• Production: Shot Chef Boyardee TV in Italy with Academy Award winning director Guiseppe Tornatore ("Cinema Paradiso"); Animation -- original & licensed characters• Licensing: Teenage Mutant Ninja Turtles (Chef Boyardee)• Training: Y&R's Account Management Program

Andréa Demirjian Skills

Advertising Creative Direction Marketing Digital Marketing Strategy Digital Strategy Brand Development Creative Strategy Blogging Direct Marketing Broadcast Interactive Advertising Interactive Marketing Account Management Direct Mail Management Television Start Ups Consumer Goods Event Management Leadership Development Coaching

Andréa Demirjian Education Details

Frequently Asked Questions about Andréa Demirjian

What company does Andréa Demirjian work for?

Andréa Demirjian works for Dune Road Marketing

What is Andréa Demirjian's role at the current company?

Andréa Demirjian's current role is Advertising & Marketing Executive | Author.

What is Andréa Demirjian's email address?

Andréa Demirjian's email address is an****@****ing.com

What schools did Andréa Demirjian attend?

Andréa Demirjian attended Nightingale-Bamford (Nyc), Skidmore College, Sorbonne University.

What skills is Andréa Demirjian known for?

Andréa Demirjian has skills like Advertising, Creative Direction, Marketing, Digital Marketing, Strategy, Digital Strategy, Brand Development, Creative Strategy, Blogging, Direct Marketing, Broadcast, Interactive Advertising.

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