Andrea Haynes Email and Phone Number

- Develop and execute targeted email and SMS campaigns to engage and retain customers.- Utilize customer segmentation and personalization strategies to optimize campaign effectiveness and increase open and click-through rates.- Develop and implement strategies to increase loyalty program enrollment, engagement, and participation.- Build and maintain comprehensive analytics dashboards to track key performance indicators (KPIs) related to retention, loyalty program engagement, and campaign effectiveness.- Analyze data to identify trends, patterns, and opportunities for improvement in customer retention and loyalty strategies.- Translate customer feedback into actionable strategies to enhance customer retention and loyalty initiatives.

Develop and own strategy, roadmap, execution and reporting for retention marketing channels including email and SMSAdvance and own a data-driven customer segmentation plan, ensuring we’re targeting the right users at the right timeDrive learning and optimization through experimentation, creative iteration and testingReport on and disseminate campaign and testing efforts, assessing results against relevant KPIs/goals while sizing opportunities to scale winning strategies

Develop strategic campaign calendars and prioritize projects and initiatives designed to scale clients’ email and SMS marketing programs and drive LTV.Create compelling and on-brand messaging through click-driving copywriting; collaborate with production staff and designers to deliver high-quality creative assets that convert. Aggregate program performance metrics and present weekly and monthly reporting with actionable insights and recommendations to improve future performance.Indirectly manage a Retention Production Specialist to ensure on time delivery of assets, best-in-class creative, and pixel-perfect execution and deployment.

- Primary email point of contact and responsible for all email communication coding and sends for brand- Collaborates with Ecommerce, Creative, and Marketing teams to define and execute an email send strategy- Leads social media content strategy across Instagram, Facebook, and Twitter- Collaborates with Ecommerce, Creative, and Marketing teams to define and execute a social media strategy- Email coding expertise for emails- QC on all outgoing emails responsible for sending- Coordinate other marketing-related needs as required

•Supports Sales staff by providing sales data, market trends, forecasts, account analyses, new product information, and relaying customer services requests.•Implements marketing and advertising campaigns; working closely with key industry publications to enhance company image and presence.•Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.•Keeps promotional materials ready by coordinating requirements with procurement department; inventorying stock; requesting orders; verifying receipt.•Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.•Creates and reviews literature and data sheets to ensure specifications are kept current and supplies are adequate.•Manages the company website, LinkedIn, Constant Contact, and all other social media with respect to updates, design changes, search engine optimization, etc.

• Handled the car insurance customer side of Hertz car rentals• Worked directly with State Farm for billing and account issues• Updated files and rental contracts for customers as well as closed out and billed for insurance

• Handled an average of 150 calls a day, actively resolving issues and promoting products• Listened to the customers for their needs and for cues to help with the selling process• Completed two-week training course over product and sales information• Compiled comprehensive list of competitors, comparing their strengths and weaknesses

• Maintained accurate sales reports for monthly spreadsheets and distributed to sales force• Created scorecards of product sales by month and year, creating new ones for specific clients• Investigated discrepancies in data on SAP BW reports• Finalized catalog for new product launch

• Completed pricing and cataloging projects for cable tray line, pricing over 19,000 parts• Provided estimated time savings of 150 hours• Executed benchmarking and SWOT analysis for new product launch• Assisted in commercialization plan for new product launch