Andrea De Sousa Email and Phone Number

Product Manager CND EMEA

Color cosmetics

Responsible for marketing strategy development, sales forecasting, product portfolio management, brand management and trade marketing for Sally Hansen, OPI & Rimmel. • Daily interaction with Global Marketing teams from USA and Europe, to transform globalstrategies into local market.• Develop and manage overall marketing budget and allocations while identifying opportunities for efficiencies.• Responsable for the brands plan figures (sales forecasting), achieving a successful execution per quarter • Identification of new business opportunities and recommendation of actions and strategies toimprove the brands performance. (Sell in increased 45% vs Plan / Sell out increased 10% VS PY) • Develop and manage of a comprehensive list of existing product portfolios and coordinate theexpansion. • Develop and increase brand awareness of the brands.• Strengthen and supervise distributor's POS execution, merchandising, PR, social media and promotion. • Implement marketing programs to deploy global brand strategy and positioning. • Pricing analysis for product launches & innovations• Prepare Joint Business Plan with the distributors• Strong relationship with Supply Chain to optimize portfolio mix and increase profitability & net sales.

Support the marketing team in the brand building of Sally Hansen, Rimmel & OPI for the LATAM Region (23 countries) reporting to the LATAM Marketing Director.- Provide markets with guidelines, recommendations & follow-up on all launch & Visual Merchandising projects: animations, windows, promotions etc.- Support in the implementation of media campaigns, social media activities and online retailer partnerships (internet, press).- Create a data base bank of distribution per Country per brand - Identify training needs/launches per market and assist in the coordination of all training/education events for beauty advisors across the region.- Track competitor’s behavior and distributors activities by monitoring implementations. - Update price for marketing programs and innovation campaigns.- Collaboratively coordinate the Export LATAM annual seminar event aiming at product presentations, sales & team building with regional distributors.- Assist in the product offerings & forecast analysis throughout the fiscal year, including GWPs and gift sets selection across the region.- Consolidate all print & digital clippings in the region (clipping reports)- Assist in the preparation of the planograms per country.

Developed makeup and nail polish related products. Designed training material for advisors, sellers, clients and consumers. Tracked competitive pricing, events and launches through periodic field visits. • Create and develop a new nail polish line based on target and distribution: Xtreme Color. • Create proposals for new launches or product/line extensions such as packaging updates, new visuals & collections. • Elaborate Briefs for new campaigns and product launches: packaging, labels and collections. • Create PR campaigns for internal and external brand communication. • Create and design POP material for clients, sales representatives and Beauty Advisors. • Create and Design display trays for new product releases and changed the planograms of the brand with every new launch.• Strength and cultivate distributor partnerships generating brand loyalty and consistent annual sales increases.