Experienced hotelier with a broad range of corporate experience at IHG and a solid career in upscale and luxury hotels both in the UK and overseas. Spending an entire career in the hospitality industry enables a holistic approach that combines the perspective of both the corporate world and hotel experience. Monitoring the inspection of EMEAA hotels (+/-1050), through an annual quality evaluation process for brand standards, to drive brand preference and consistency. Evolved the annual quality evaluation by creating a new light touch emotional evaluation based on the relevant service culture for the brands. Set up, evolved and managed the stand- alone mystery shop programme for luxury brands, with an emphasis on emotionally driven content.