• Develop product positioning, value propositions and messaging that resonate with the buying audience• Lead product introduction/launch planning including development and measurement of KPIs• Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets• Support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral• Assist in product naming by providing market, competitive and customer context• Complete competitive analysis for use in positioning• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process through sales enablement• Focus on market intelligence/customer insight – how/why customers buy, buying criteria, regulatory considerations, etc., with particular focus on different segment demands• Align closely with members of product management team to facilitate the appropriate flow of information between the teams• Work collaboratively with internal sales and marketing teams to concisely demonstrate the strengths and features of products and enhancements to existing and prospective customers• Act as Subject Matter Expert supporting complex sales inquiries, customer-facing product education and roadmap updates• Work with marketing programs, brand management and digital marketing teams to ensure that appropriate product themes are communicated to the market• Develop, enhance and own distribution of public-facing product launch marketing materials

This role included time at Cerner Corporation before Cerner was acquired by Oracle Health. • Served as the primary owner of downstream marketing strategy for large or highly complex product(s)• Drove strategy to attack a large product and service opportunity of nearly $600 million• Collaborated with sales teams to launch integrated and multi-channel campaigns that resulted in record bookings at $80 million over plan • Defined target client personas and highly relevant product-level messaging for go-to-market activities for real-time health system products and services• Analyzed and completed in-depth segmentation of target audience and customized message to each segment based on their unique challenges and position in the sales funnel• Collaborated with corporate marketing to create high impact promotional materials based on business case and market needs assessment• Partnered with program marketing and sales alignment to align and integrate product messaging and collateral for key target audiences• Utilized Salesforce Customer Relationship Management platform and Pardot to enhance and track communications and leads• Collaborated with corporate marketing to initiate campaigns, monitor effectiveness and measure return-on-investment as input to future strategies• Initiated and completed upstream activities such as pricing and packaging of new products and services, bundling opportunities and roadmap initiatives• Mentored new associates in campaign planning and processes

This role included time at Cerner Corporation before Cerner was acquired by Oracle Health. • Provided strategic marketing consultation to support business development, client engagement and sales objectives• Created integrated marketing plans for complex solutions or emerging market segments, including alignment of business, sales and client engagement objectives• Consulted with business executives to prioritize areas for marketing focus including key performance metrics, and measure the outcomes and value of marketing against stated business imperatives• Learned multiple products, services and thematic capabilities and define value to client segments and roles• Researched and implemented innovative approaches for client segment lifecycle outreach to influence business outcomes and client value• Monitored market and competitive trends and activities to identify opportunities and key issues

• Oversee strategic marketing initiatives across multiple programs, ensuring alignment with corporate message, mission and vision• Manage the marketing team in strategic planning, development and execution of integrated marketing campaigns• Marketing consultation and development for outside healthcare facilities• Develop and manage strategy and outreach for all social channels including Twitter, Facebook, Instagram and LinkedIn• Review market trends in temporary health care coverage continually while evaluating current marketing plans• Coordinate all temporary healthcare coverage opportunities in rural Kansas including liability insurance sponsorship, credentialing information, client requests, recruitment and placement of healthcare providers and drafting contracts• Project manage all grant applications, successfully receiving funding from five foundations• Coordinate and develop quarterly and annual reports• Plan and manage all events in the Kansas City area including Kansas’ largest healthcare career fair, Kansas Career Opportunities, and annual residency program visits and educational sessions