Andrea Emerson Email & Phone Number

New York, Ny, Us

Lead all aspects of visual direction for the North America region for 400+ retail, outlet and wholesale stores from concept mapping through execution. Manage a team of 5+ direct reports and ensure brand integrity across all channels.

Lead all aspects of visual direction for the North America region of 200 stores from concept mapping through execution. Creative Strategy: Create and deliver unique design strategies for stores, pop-up shops, kiosks, displays, and events that align with the CK global brand aesthetic. Space Planning: Develop floorset designs, space plans, and other renderings using SketchUp and CAD design programming and prepare concept presentations to senior executives. Seasonal Direction: Spearhead the corporate vision for seasonal launches and oversee launch rollouts. Retail Analytics: Analyze store set up, product placement and customer interaction through Retail Next and institute learnings to improve sales, promotions, training and visual presentations.Customer Experience: Develop visual strategies that provide a best-in-class retail customer experience and increase customer return rate. Project Management: Oversee prototype development, new store opening processes, photoshoots, installations, merchandising calendar, and budgeting. Cross-Functional Collaboration: Work with the CEO, President, Store Design, Product Merchandising, Global Branding, Planning & Allocation teams to ensure alignment across functions and evangelize the critical role of visual management.Training: Create training documents, videos, standards manuals and buying guides for store teams and corporate partners.

Greater New York City Area

Create visual direction for the North America region in partnership with global creativebrand group. Responsible for providing training documents, videos, standards manual andbuying guides for store teams and corporate cross-functional partners.

Greater New York City Area

Spearhead visual direction for 850+ domestic and 250+ international businesses, including 4 unique store designs, covering apparel, makeup, and accessories.Developed groundbreaking visual content that ensured integrated brand messaging to consumers across marketing campaigns, store openings, product placement, mannequin styling and window presentations. Led all new store openings from budget to product placement to installation, weaving throughout a storyteller lens. Planned and executed a variety of marketing initiatives for the company, such as market week, press previews, fashion shows, celebrity meet-ups, regional manager conferences and other corporate events.

Greater New York City Area

Managed the visual merchandising and mannequin styling in multiple NYC flagship locations, as well as training and leading store teams on key merchandise stories and company direction.Developed strong knowledge base in retail apparel, makeup, beauty and accessories.

Water Tower Place, Chicago Il And Union Square, New York

Support corporate floorsets at other Forever 21 stores nationally, including the Los Angeles location, which serves as a model for company- wide execution.Manage and develop merchandising team, stylist, and accessory specialists to ensure company visual standards and window directives are upheld in high volume flagship stores.Develop sales team of over 100 employees to understand shop concepts and maintenance techniques for specific customer criteria in top performing stores in region.

Michigan Ave., Chicago, Il

Ensure apparel and accessory displays comply with corporate visual standards.Creatively merchandise apparel with attention to sell through and frequent replenishment of product.Develop sales associates training for shop concepts to ensure a clean and organized shopping environment.

Normal Il

Create seasonal assortments for licensed soft goods. Maintain appropriate inventory levels by the use of tracking software, SKU data, and pricing strategies.