Andrea Foreman Kline Email & Phone Number

Lifelines was started by Melissa and Doug Bernstein, Co-Founders of the tremendously successful toy company Melissa & Doug. Inspired by her own personal journey of self-discovery, Melissa has used her unparalleled creativity to produce a revolutionary suite of science-backed sensory products that bring the same innovation to the well-being space that Melissa brought to Melissa & Doug toys for more than 30 years.My role as Vice President of Sales is to even further broaden the scope our brand, products and messaging through exemplary retail partnerships and consumer outreach, so that as many people as possible are able to enjoy this amazing product.

Canada, Mexico, Central America

• Headed Sales and Business Development for a $500M CPG company’s largest international market. Responsibilities included: P&L; data analytics; strategy; Go-to-Market; product development; marketing; vendor management; plus hired, coached, and managed sales team. · Devised and negotiated a new business contract with the Canadian distributor that significantly improved both top and bottom-line revenue.· Developed a high-performance sales team as a hands-on manager involving training, coaching, motivation, ride alongs, and assisting in closing new deals, renewals, and upselling.

Westport, Connecticut, United States

• Grew a $20M book of business to a $50M book of business.• Achieved #2 Sales position company-wide.• Increased sales revenue in one year by 73%, growing the account from $29M to $42 million.· Hired and managed a team of five.· Planned and facilitated senior leadership meetings with internal senior leadership and the customer’s leaders to create business development opportunities and marketing campaigns for continual growth. • Led the eCommerce team that developed digital sales strategy, content creation, product description, and SEO that improved search placement and increased sales.

• Developed business opportunities that increased sales with existing retail customers through new verticals, better segmentation, improved product mix, and marketing and advertising campaigns. • Managed, coached, and developed a high-performance team with 9 sales reps. • Advised a top retailer on a joint eCommerce partnership to change sales, pricing, and promotional strategy. Results achieved 13.3% sales growth in 2 years. • Developed customized private label and exclusive branded programs in collaboration with national retail partners, including Walmart, Toys R Us, Pottery Barn and QVC, and led Design and Supply teams internally to ensure flawless execution.