Andrea Frei Email and Phone Number

Responsible for all the retail marketing activities at Erste Bank Hungary- marketing strategy, integrated marketing campaigns, branding, new product launch- ATL and BTL, digital activities- sales support campaigns- managing a team of 4 people- management of different agencies

- Campaign management for primary banking: accounts, credit cards, electronic channels, mobile banking.- New product launch and branding- ATL, BTL, digital campaings- agency management

ATL, BTL campaign management

ATL, BTL campaings at FMCGSampling activity at conferenceswebsite redesign

• Lead the marketing department, managed 2 people• Managed brand’s re-positioning on the market • Supported the sales function in the strategic planning of ATL campaigns • Managed the tabloid’s on-line brand• Managed the relevant subcontractors, agencies (media, creative and on-line)

- sales support campaigns (ATL and BTL)- retention activities for the 300,000 customer base- direct marketing campaigns, telemarketing- agency management- external/internal PR. - leading the rebranding project of MatávkábelTV into T-Kábel: coordinating the project within the company, representing the company in the pre-project procedure throughout the whole cycle of the brand change.- Introduction of cable phone and digital cable television services.