Andrea Friedrich Email & Phone Number

As a seasoned marketing communications leader with 15+ years of experience, I specialize in guiding organizations to make strategic business decisions. From driving AI adoption and AI initiatives to creative communications strategies to content production, I understand how to successfully lead large-scale projects from ideation to scoping to delivery. 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗜𝗩𝗘 𝗔𝗜 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬Most recently, I developed an AI strategy roadmap proposal with sample GenAI use cases that showcased how AI can revolutionize productivity, create organizational transformation, and drive business value and growth for the Conagra Content and Communications team. 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧As Manager of Content and Communications at Conagra Brands, I led cross-functional teams to execute marketing communications strategies across various platforms for multi-million-dollar brands, including Angie’s, Banquet, Marie Callender's, Birds Eye, Gardein, Healthy Choice, Hunt’s, Orville Redenbacher’s, and Vlasic. My strategic leadership and innovative approaches have significantly contributed to the growth and success of these brands.𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡Before going in-house, I worked for 12+ years in various up-level production roles for one of the world’s leading international advertising agencies, Leo Burnett. I oversaw complex production projects and delivery for multiple platforms, including TVC, radio, print, digital, event, and experiential. Clients included Esurance, Nintendo, McDonald’s, Procter & Gamble, Kellogg’s, Oracle, Whirlpool, Chevrolet, Cadillac, and Fiat.I thrive in fast-paced environments where I can drive projects, improve processes, and pitch new ideas. My in-house and agency backgrounds across all mediums allow me to work more effectively with creative teams, clients, and production partners to ensure deliverables are on brand, on time, and within budget. Finally, my passion as an AI technologist makes me an asset to any organization ready to take its business strategy and creative processes to the next level.𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘Generative Artificial Intelligence • AI Strategy • AI Advocacy • GenAI Use Cases • Consumer Advocacy • Strategic Roadmap Planning • Content Strategy • Content Creation • Communications Tactics • Digital Marketing • Social Media Marketing • Influencer Marketing • Content Activation • Social Listening • Pre-Production and Post-Production • Paid, Owned, and Earned Media • Traditional, Digital, and Social Content

Listed skills include Advertising, Television, Photography, Digital Media, and 12 others.