Andrea Fuentes Email and Phone Number

Responsible for integrating all functions in the merchandising area, eCommerce, and marketing. ·Manage retail operations: inventory, product allocation and cross-functional communication.·Coordinate wholesale opportunities for Mexican and international outlets.·Product analysis and development.·Execution and development of the eCommerce platform and logistics.·Responsable for client engagement strategies: newsletter and loyalty programs

Development of business communication, implementing marketing plan strategies and product development.·Cultivate and maintain client relationships to drive and deliver sales and increase client retention.·Direct relationship with international markets: Sanlorenzo Yachts (Italy) and Fjord boats (Germany) shipyards .·Social media management and community management.·Develop and design of a Mexican influenced product. Sold prototype and production currently in development.·eCommerce management and implementation of digital strategies

Glocalization of the global marketing and communications strategies generating effective projects. Managed the first Tory PA in Mexico which included a 360-brand take-over at el Palacio de Hierro Polanco.·Responsible for the execution of the brand's visual merchandise in stores and in Palacio's corners.·Developing and managing the implementation of the marketing plan, activity calendar and budget to support the overall business strategy.·Support the buying team to select seasonal product assortment to ensure relevance for the Mexican market.·Review stock levels by store and make key recommendations or movements.·Retail activations, event coordination/ Managing PR agencies.·eCommerce management and implementation of digital strategies

Co-Founder of a swimwear brand, hand embroidered by artisans in Mexico. Helped bring jobs to women in indigenous communities in rural Mexico.

Started as an assistant and promoted after 1 year to senior executive. For two consecutive years (2017 and 2018) we received a special recognition from Brooks Brothers for the best international marketing strategy.·Responsible for the glocalization and implementation of marketing and communication strategies for multiple international brands, working closely with the commercial team in order to promote and push different products.·Direct relationship with international markets: Brunello Cucinelli, Emporio Armani, Kate Spade, Brooks Brothers.·Planning and execution of instore activations, press presentations, trunk shows.·Coordinated and supervised marketing agencies to ensure promotional campaigns, PR and social media strategies/ Led influencer gifting and selection.·Responsable for client engagement strategies: newsletter and loyalty programs.