Andrea Gilbert, Mba, Pcm Email & Phone Number

Portland, Oregon

Lead digital marketing, creative and content teams in the execution of the organization’s Marketing Strategy. Organize cross-departmental collaboration in support of marketing and strategic initiatives. - Direct Marketing Department efforts, managing large scale projects focused on the growth of the M brand- Create and execute marketing plans in support of strategic initiatives and product launches - Supervise execution of content strategy and editorial calendar, including… Show more Lead digital marketing, creative and content teams in the execution of the organization’s Marketing Strategy. Organize cross-departmental collaboration in support of marketing and strategic initiatives. - Direct Marketing Department efforts, managing large scale projects focused on the growth of the M brand- Create and execute marketing plans in support of strategic initiatives and product launches - Supervise execution of content strategy and editorial calendar, including print, video, and social media- Manage Public Relations communications, including messaging and delivery Show less

- Collaborated with Marketing Directors at each M Carrier, ensuring successful execution of annual marketing plans - Coordinated product launches to provide cohesive promotion between carrier partners and M Financial- Led marketing strategy discussions at annual Operating Meetings, defining annual goals and objectives

- Provided insurance-based wealth transfer, executive benefit, and retirement planning consultative services - Researched and developed point of sale marketing materials including industry leading white papers- Led the Executive Benefits Task Force, Case Designer Seminars, and Masters Program initiatives

- Built extensive book of business and referral network in OR, CA, NV and WA- Specialized in working with pre-retirees, high net-worth and estate planning clientele- Qualified as Executive Council Agent in 2012 & 2013

-Built and maintained business relationships-Marketing and co-marketing with real estate professionals-Lead generation-Aided clients from initial meeting to closing-Participation in professional networking groups

A local event planning firm specializing in weddings and special events- Assisted clients in planning and executing special events- Vendor relations- Budget management- Contract negotiations- Creation of marketing strategy and materials- Participation in major industry trade shows to develop business

A medical device company specializing in non-invasive cardiology equipment- Inside/Outside sales to physicians, pharmaceuticals and medical institutions- Sales activities: phone, email, office visits, product demonstrations, direct mail- Senior participant in marketing campaign generation- Account management of over 100 accounts- Administrative support

Masters, Business Administration, Business, Marketing

-Consumer Behavior -Marketing Management -Product Management

Bachelors Of Arts, Social Science