• Develop integrated external communications programs to support overall business objectives and position Royal Canin as a thought leader on key topics including veterinary and pet industry issues• Lead development of public relations campaigns, crisis communication, corporate communications function, and local community engagement • Manage the media outreach with national, trade and local site-based media and stakeholders to drive increased visibility of Royal Canin USA• Manage company spokesperson strategy and find opportunities for members of our leadership team to speak within local and industry events.• Develop relationships with key pet welfare advocacy groups and veterinary industry organizations.Key accomplishments:• Selected as a global finalist for Mars Make the Difference Award• Established strategy and re-launched company LinkedIn page• Managed external-facing communications for the largest company crisis in over a decade • Developed company-wide internal and external COVID-19 communications• Created and oversaw a podcast series focused at veterinary professionals• Received PROSCI change management certification

• Developed and execute marketing programs that support the Veterinary Pillar• Reinforced ROYAL CANIN Veterinary Diet standardized brand positioning and communication strategies• Championed and managed new product launches from concept to launch• Monitored budgets by comparing and analyzing actual results with plans and forecasts• Reviewed content for accuracy and consistencyKey accomplishments: • Oversaw the communication of the merger and subsequent discontinuation of a newly-acquired brand, working cross-functionally within both Royal Canin and Mars Petcare• Completed a competitive overview for a product range that served as a template for future project kickoffs within the marketing department• Relaunched the weight category of diets, resulting in double-digit YOY sales growth despite overall industry decline

• Ensured consistency in the Scottrade brand representation for internal and external audiences• Developed and implemented the strategic communication for new product launches and product enhancements• Collaborated across the company and facilitate joint efforts for all customer communications Key accomplishments:• Developed identity guidelines for the corporate rebranding• Created a process to ensure collaboration among all departments in the development and execution of integrated marketing plans• Formulated a workflow process for the marketing department which resulted in clearer direction provided to agencies and quicker approvals on produced work

• Responsible for the day-to-day contact with Monsanto brand communications managers on all aspects of integrated marketing communications• Managed client trade shows to promote a positive brand experience• Participated in strategic planning to understand the client’s campaign objectives and positioning of the product in the marketplace• Maintained the client’s overall marketing communications budget • Wrote creative blueprints and downloaded the internal team on the tactics to be executed• Provided leadership for team members assisting on the Monsanto account

• Developed and managed the advertising budgets and business plans of 50 franchisee clients • Maintained continuous client contact to ensure satisfaction with the services provided • Coordinated plans internally as the liaison between upper management and the creative team

• Assisted in developing marketing plans for small to mid-sized companies • Composed press releases and conducted follow up pitch calls• Worked with the management team in the day-to-day servicing of accounts ranging from media placement to conduct of meetings