• Provided graphic design and content creation services.• Designed graphics for social media and marketing materials, including infographics, charts, and othercreative designs.• Created content for social media, including posts, videos, and animated gifs to enhance clients' onlinevisibility and reach.• Communicated with clients to obtain their feedback and opinions on the delivered work and ensuredtimely delivery of all projects.

During my tenure at Retire Active, I worked as a Social Media Content Creator. In this role, I was responsible for managing the social media content calendar, which included both copy and visuals, across various social media channels such as Facebook and Instagram. Through my efforts, I was able to increase interactions with major stakeholder audiences across these platforms by 30%, providing them with frequent, useful content that was tailored to their specific needs.In addition to my social media content creation responsibilities, I also created and distributed weekly email newsletters to over 1,500 subscribers. Through my monitoring efforts, I was able to record impressive metrics including 65% open rates, 57% click-throughs, and a low 2% un-subscription rate. I presented social media strategies to internal stakeholders and provided regular analysis of all social media performances on a weekly, monthly, and post-campaign basis. I took full ownership of social growth, engagement, and conversion strategies to ensure that the organization's social media presence was consistently optimized for maximum impact.

As an Advertising Specialist at Assist Card International Travel Insurance, I worked closely with the Marketing and E-commerce teams to enhance the email campaigns and web site conversion. By designing appealing graphics and layout, I was able to collaborate with the teams effectively to achieve this goal. Additionally, I collaborated with the E-commerce team to design new banners for Google ads and webpages, which resulted in a yearly sales increase.My role also involved supporting the sales team in creating sales materials, including tradeshow ephemera and displays, which led to acquiring new enterprise customers and boosting sales. As an innovative thinker, I generated and developed creative and innovative ideas for various marketing campaigns, collaborating closely with multiple teams in South America.Furthermore, I oversaw all aspects of the rebranding and office reconstruction project in Colombia, ensuring 100% content and production quality. From pre- to post-production, including design, shooting, editing, and color correction, I was responsible for ensuring that the project ran smoothly and was executed to perfection.

During my time at Paseo San Rafael Shopping Centre, I worked as a Graphic Designer and Social Media Content Creator. In this role, I was responsible for creating and launching campaigns that increased the frequency of visits and sales. To accomplish this, I designed, edited, and maintained an editorial calendar, producing over 40 textual and graphic creative pieces daily for social media channels, the website, and email. My content ranged from call-to-action posts to memes, GIFs, and video content.In addition, I created and managed a comprehensive content calendar for all social media platforms, including the website, which resulted in an 89% increase in follower engagement within just six months. Moreover, I was able to boost SEO exposure by 20% within five months by adding metadata to web pages, articles, and content segments. Overall, my efforts led to improved customer engagement and a significant increase in sales for Paseo San Rafael Shopping Centre during my time there.In summary, my role as a Graphic Designer and Social Media Content Creator at Paseo San Rafael Shopping Centre allowed me to develop my skills in campaign creation, editorial planning and content creation. Through my efforts, I was able to increase customer engagement, drive sales, and help the shopping centre achieve its marketing goals.

Operated as the lead of the internal email newsletter, I oversaw the monthly distribution to a team of 600+ employees. Additionally, I designed compelling ads for social media platforms such as Facebook, Instagram, and Twitter, which led to a 15% increase in customer engagement. Under the guidance of the CEO, I also crafted over 100 printed marketing materials, including calendars and stylized artistic designs. Lastly, I supported the Marketing Team by providing graphic design and creative solutions for customer presentations.