▪ leading trade marketing promotional activities in modern trade channel (hypermarkets & supermarkets)▪ developing and realization of tailor made promotional plans for beer category at key account customers; analysis,recommendations for better effectiveness, promotions▪ developing POSM and additional displays, adapting specifications to customers and market, communication with suppliers, designers, marketing agency▪ developing merchandising standards: fridge planograms, planograms… Show more ▪ leading trade marketing promotional activities in modern trade channel (hypermarkets & supermarkets)▪ developing and realization of tailor made promotional plans for beer category at key account customers; analysis,recommendations for better effectiveness, promotions▪ developing POSM and additional displays, adapting specifications to customers and market, communication with suppliers, designers, marketing agency▪ developing merchandising standards: fridge planograms, planograms of additional displays, newsletter for the sales team▪ developing beer promo multipacks; coordination with other departments; finance, supply chain, purchase, key account, sales Show less

▪ participation in the planning, development and organisation of BTL activities in retail outlets in the modern trade channel (hypermarket & supermarkets)▪ managing of modern trade budget▪ controling and rating performance of activities and taking the necessary corrective steps▪ developing POS materials with supplies, designers, marketing agency▪ leading team in the preparation and implementation of promotional beer multipacks (coordination with the logistics&supply chain… Show more ▪ participation in the planning, development and organisation of BTL activities in retail outlets in the modern trade channel (hypermarket & supermarkets)▪ managing of modern trade budget▪ controling and rating performance of activities and taking the necessary corrective steps▪ developing POS materials with supplies, designers, marketing agency▪ leading team in the preparation and implementation of promotional beer multipacks (coordination with the logistics&supply chain department) Show less

▪ developing plans for POS and promotional materials ▪ coordination with purchase&supply chain department related to quantity, quality, time delivery of POS▪ coordination with key account department in developing POSM for tailor made activities ▪ making analyzes reports of beer market (Nilesen report, Focus report for catalogs)▪ assisting in the preparation of activites for other channels (Horeca, Traditional trade)