I'm a purpose-driven senior leader and trusted C-Level advisor with 20 years of strategic digital marketing, program management, and Executive support experience. I excel at identifying opportunities, aligning teams, streamlining operations, and driving successful business outcomes. My passion lies in converting big-picture thinking into actionable strategies that drive transformative results and create superior customer experiences. I began my career within advertising agencies where I supported a variety of verticals with go-to-market brand and categorical launches. With a strong sense of performance metrics paired with my creative problem-solving skills and desire to unleash the power of insightful customer-focused marketing, I moved in-house. While at Crocs, I implemented the first global CRM and loyalty program serving customers within 3 regions (APAC, EU, NA). Using this knowledge, I served as GM of Digital Innovation at Cabela's, overseeing customer-first performance and retention marketing. Most recently, as VP of Brand, eCommerce and Digital Marketing at Notion (a Comcast Company) and BioTRUST (a Wellbeam brand), I was able to flex my strategic knowledge of the customer-first journey and get my hands dirty implementing these strategies first-hand, while growing the businesses through international, marketplaces and subscriptions. I deeply believe in gaining cross-functional perspective, delivering the right strategy, integrating and exploiting ideas, being proactive and interactive with my peers, teams, and motivating teams to passionately and collaboratively deliver a world-class cross-channel experience. I love all things digital and brand, but investing and developing high-growth teams is what keeps me motivated.Specialties: Customer/Brand Engagement Strategy, Digital Innovation and Transformation, Digital Technology, Management and Leadership, Global Cross-Channel Marketing, Customer Data Management, CDP, Customer Data Platform, Customer Relationship Management, CRM Loyalty Platforms and Strategy, Project Management, Six Sigma Certified, Research and Analysis for Large-Scale Cross-Functional Programs, Brand Redesign and Management, Ecommerce, Digital Marketing, UX/CX, OMNI Marketing, App development, Global Email Programs, Amazon Marketplace and Advertising, Walmart Marketplace and Advertising, Social Applications, Social Media and Influencer Programs, Mobile and Marketing, Push Marketing, SMS, Affiliate or Partner Marketing, SEO, Search Engine Optimization, Paid Search, Display Media, Retail, TV, Print, Radio and Podcast campaigns.