• Led Marketing Creative Services, Corporate Communications and Consumer Insights & Analytics as a shared service across all subsidiaries of PBI Gordon Companies

Reporting to Co-CEO’s, Responsible for implementing consumer and digital marketing disciplines, loyalty marketing program, brand relaunch, new product launches and managing vendor relationships domestically and overseas.

Member of leadership team reorganizing multiple business units of AMG under a start-up digital agency. Led new business pitches and developed marketing and creative strategy for clients such as Silpada Designs. Developed B2B and consumer content campaigns & social media strategies supporting all Anthem healthcare industry magazines and consumer lifestyle magazines.

Responsible for creating and executing the overall marketing strategy for Anthem Media and for all of Anthem's operating divisions.

Led the first marketing team for this aggressively growing retailer. Responsible for all branding, marketing, advertising, digital marketing, CRM, media buying, PR, and sponsorships. Re-launched the Rally House loyalty program, Rivals Rewards, contributing to significant marketing media cost optimization and database growth. Develop comprehensive grand opening marketing plans for 13 new stores.

Led and developed relevant and innovative customer-focused plans that deliver profitable returns through an annual CRM Strategy and Advertising Plan that supported the corporate initiative of integrating customer-level marketing, database analytics, database architecture and direct mail programs for over 4000 retail locations across US, Canada and Puerto Rico. Oversaw and developed emerging digital marketing initiatives for Payless including the development of a social media strategy and mobile marketing strategy. Key team lead for the strategic development of Payless loyalty program and roll out in the domestic US, including all IT/database and marketing requirements. Managed the CRM Marketing Team comprising of an Analyst, Project Coordinator and 5 off shore resources

Responsible for all marketing, advertising, internet, corporate communications, and brand strategy for the largest, independently owned hardware chain in U.S. through the development of an annual Marketing Strategy and Advertising Plan that supported all corporate strategic initiatives and 89 retail locations. Oversaw and developed emerging marketing initiatives for Westlake including the development of a CRM strategy, website strategy and rebuild, email marketing and social media strategies. Developed comprehensive grand opening plans for 2 new Westlake Ace Hardware stores

Led emerging marketing initiatives for UMB including development of a Hispanic Marketing Strategy, Database Marketing strategies and practices and e-channel marketing optimization. Led all Commercial marketing and PR strategies, plans and tactics. Initiated a marketing program ROI and break-even analysis process for UMB which did not previously exist. Negotiated sponsorship packages and contracts with third party vendorsCommercial Marketing Manager, September 2005 – August 2006Initiated an annual strategic planning process for four Commercial lines of business. Developed and executed marketing plans for Commercial business units employing a variety of marketing and advertising mediums. Negotiated sponsorship contracts that more closely aligned with UMB marketing strategies

Hallmark Business Expressions, Marketing Manager, April 2005 – September 2005Developed and initiated marketing and growth initiatives for Hallmark’s business-to business unit. Implemented a customer service support center and developed training materials in support of Hallmark Business Expressions’ B2B e-commerce site.Hallmark Loyalty, Account Supervisor, February 2001 – April 2005Developed successful loyalty and retention strategies, tactical marketing plans, branding strategies and customer segmentation strategies for Fortune 1000 companies, including, QVC, Schwan’s, Hallmark Keepsakes, FedEx and ALLTEL that resulted in significant increases in retention and customer spending. Provided strategic and tactical marketing counsel to several companies, including UMB, CPB and PBS in efforts to increase acquisition rates, customer value and retention. Managed