-Responsible for the intelligence market and marketing cell to support the business (€350 mi of Revenue), management of a dedicated team of 4 people to support commercial decisions, competitors and competitiveness analysis, marketing positioning , distribution channel evaluation, KAM strategic plans accompany and commercial excellence tools;-CRM Global Business Unit Champion responsible for design, implementation of Sales Force toll Worldwide;-Responsible for preparation and defense of anti-dumping process in 2015 and 2016. Achieved of provisional anti-dumping duty of the must important of product of the Business Unit.

-Complete market analysis, including market situation, identification of new opportunities, positioning and marketing strategic plan;-Participation in research, identifying the needs of the end consumer and converting this into business opportunities of new segments for green solvents;-Achieved market positioning in different segments as Home Care, Laundry, Oil & Gas, Fragrances.

-Responsible for the development of a US$40M business, achieving double digit growth (y/y) by establishing with a regional team a commercial network in the region-Evaluation and selection of distribution channels in all LA countries- Sales force supervision (10 members).- Regional Key account Management of the leading distribution companies- Responsible for the contract of 80% of the export phenol business (Commodities)- Development of new profitable commercial partnerships- Renewable source new product launch (new technology of friendly solvents) and definition of marketing program in the region for Industrial and Home Care market. Business case inside Rhodia’s organization. Sales of U$1,1 Mi in 3 years.

-Designing, implementation and managing of business plans for all the Latin America countries: Target definition, Commercial Strategy, Market Penetration, Client Faithfulness, Sales Force Strategies, and Forecast management.-Two digits business growth in Latin America-Guarantee Rhodia’s market participation in North America, even though no domestic strong presence in the market.-Selection of distribution channel (Regional negotiations)

-Double digit business growth achievement- Participation in global business with Key Accounts, using Colombia as a platform to negotiate in other countries within the region.-Launch and introduction of strategic regional products in Colombia & Venezuela.

Provided support on the sales process, developed and implemented contingency plans in the logistic area, customer service support.