Senior Manager, Emea Events & Field Marketing
München, Bayern
Challenges:- Define field marketing strategy for EMEA in close cooperation with global cross-functional teams.- Project lead for events in EMEA, tradeshows, workshops, seminars, webinars, large user conferences .. - digital and in-person- Measurement of success and continued further development of events by data collection, evaluation and reporting - Optimizing the customer journey to increase performance and salesSuccesses / Achievements:- CDNLive EMEA - live event: Cadence flagship event - 3 day user conference (more than 150 user presentations on agenda, >30 exhibitors, supporting program, evening event and keynotes) - number of participants increased by 50% from 2006 - 2019.- CadenceLIVE Europe 2020 - 2 days virtual event with close to 2000 participants. - Budget responsibility - 100% compliance with the budget.