Andrea La Placa Email and Phone Number

Selected experiences:• Pricing optimization (2015-2017): creation of an international center of excellence for pricing optimization. Coordination of international sales effort, dedicated events for the business community, creation and formation of local delivery teams, SME support for mayor initiatives.• IT evolution strategy for merger (2015): IT evolution to be state and detailed road-map for the merger of three national non-food retail companies.• Pricing optimization system roll out (2014-2015): roll out of a new pricing optimization solution (Revionics) for major international wholesaler.• Pricing policy review (2014): review of retail and wholesale pricing policies, models and tools for a leading producer in fashion and luxury.• ERP roll out (2013-2014): PMO for a roll out initiative of corporate ERP system for a major international travel retailer.• Corporate pricing system (2009-2012): major project for the redesign of the corporate pricing solution for wholesale and franchisee clients for food and non-food merchandise.• Pricing and promotions analysis (2009-2011): SME in various pricing optimization projects for national and international food producers. Promotional strategy and trade spending review and optimization. Data modeling and statistical analysis support.• Promotion Effectiveness evaluation (2008): SME in the analysis of the commercial plan for a major international retailer; designed and implemented a promotional analytical solution to drive business decisions.• F&A Operating Model for centralized logistics (2006-2007): F&A process redesign for the centralization of non-food products for an international multi-channel retailer.• ERP roll out (2005-2007): Roll out of corporate ERP system for a major international retailer. Gap analysis, process redesign, data conversion and training.