Andrea Lamonica Email & Phone Number

New York, Ny, Us

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

New York, New York, Us

Worked closely with brand and marketing leaders in partnership with the design team, to create product strategies that supported a global product development framework for the wholesale, retail, and outlet businesses. Set the global and North America merchandising vision, refined product approaches, and translated strategies into a global assortment to drive top and bottom-line growth. Directed a team of 25 merchants and 6 direct reports across a $2 billion portfolio. • Crafted global and North America merchandising strategies for Calvin Klein Men's Apparel, Calvin Klein Performance and The Underwear Group which included Calvin Klein, Nike, Tommy Hilfiger, True & Co, Olga, and Warner’s brands. • Partnered with SVP of Sales and heads of retail and E-commerce to oversee development and plans for new categories of business including licensed product.• Used data analytics to leverage consumer insights and maintain a thorough understanding of the competitive landscape and brand positioning to identify white space opportunities.

Columbus, Ohio, Us

Directed a team of 20 merchants to drive the development, implementation, and execution of product that supported in-store and digital strategies for a $1.5 billion beauty and accessory omni-channel business. Led the digital merchandising team and aligned e-commerce initiatives with commercial objectives. • Partnered with cross-functional teams to conceptualize and commercialize launch product that supported seasonal creative concepts which directly translated into in-store and online marketing campaigns. • Traveled worldwide to collect competitive intelligence and conduct trend patterning to identify emerging trends and formulate future business strategies.• Analyzed current business on a weekly/daily basis with a deep understanding of sales history, making recommendations and changes as necessary to move the needle.

Beaverton, Or, Us

Nearly doubled the $830M women's sportswear category in less than 3 years becoming the largest and fastest growing women’s apparel category at Nike. Led a team of 17 developers and product managers tasked with expanding market share growth and road mapping global product strategy. Oversaw the product development and line architecture in support of the retail, e-commerce, and wholesale businesses. Collaborated with stakeholders worldwide (North America, United Kingdom, Europe, and Asia) to balance the revenue portfolio and drive expansion of the category. Navigated a highly complex matrix organization by focusing on leadership, influencing skills and clear communication. Engendered a consumer-centric culture, encouraged forward-thinking design, and supported informed risk taking in service of product innovation.• Galvanized team to create brand defining apparel concepts.• Launched the brand's first ever plus size women’s sportswear line.• Maintained a presence in key cities, developing a deep understanding of local consumer nuances while building a globally served product line.• Product team was seen as best in class talent and the future apparel leaders at Nike.

Beaverton, Or, Us

Ignited growth and repositioning of the $1B men’s and women’s running apparel category. Led a team of 18 product managers and developers who worked with design and factories partners in Asia to concept and commercialize product. Attended organized running events worldwide to observe runners and conduct focus groups as a way to identify consumer centric strategies and opportunities. • Increased the running category by $300 million delivering 12 consecutive quarters of growth. • Created industry leading innovation for runners by translating athlete insight into benefit driven apparel solutions. Focused on innovation for her and identified what mattered most.• Developed a deep appreciation and understanding for technical performance product that is as beautiful as it is innovative.

Pittsburgh, Pa, Us

Developed long and short-term merchandising initiatives across a $1 billion omni-channel women’s specialty retail business. Managed a team of 15 merchants who created category product strategies and line plans to maximize sales volume and profit. Worked in a high-energy, highly promotional, fast-paced environment.• Partnered closely with design on all apparel categories with a specific focus on denim and knits.• Introduced enhanced product testing and leveraged data to provide actionable consumer insights and validate new product launches.

Amsterdam, North Holland, Nl

Managed a $315 million apparel and accessories business and led a team of 15 designers and merchants. Spearheaded conceptualization, commercialization, and overall turnaround of products sold exclusively in brand outlet stores. • Initiated a turnaround of negative comparable store sales (comps) to +20% through strategic repositioning of the women’s business.• Led the creation of a line that celebrated the brand's heritage in a modern way.• Augmented talent pool with strategic hiring and development initiatives.

New York, New York, Us

Turn around team member. Joined J.Crew’s Mickey Drexler and became part of the core team responsible for the brand’s massive turnaround and IPO. Managed team responsible for the creation of women's footwear and accessories sold in stores, online, and in the catalog, evaluating sales weekly to determine immediate strategy shifts and promotional activity.• Created limited runs of coveted product and tightened inventory to drive scarcity and create demand.• Initiated the concept of “Jenna’s Picks” – selling 3rd party brands in stores and online that were promoted by creative director, Jenna Lyons. • Built the jewelry business from the ground up.

Lead merchant for the sweater category, the largest business at Ann Taylor. Developed long and short term merchandising strategies. Worked closely with the planning team on assortments, inventory management, and pricing strategy to achieve revenue and margin goals.• Created balanced, consumer right product assortments.• Collaborated with the Planning team to optimize inventory.• Analyzed weekly sales reports, presenting and highlighting opportunities to leadership.

New York, New York, Us

Joined J.Crew when it was family run and founder led. Responsible for merchandising the catalog which drove the majority of the sales for the company and was a powerful engagement tool.• Created product descriptions, knowledge, details for all catalog styles.• Partnered with Marketing on the execution of content and directives for the photoshoots.• Monitored and assessed product initiatives through clear KPI’s and data analytics.

New York, Ny, Us

Accepted into the highly competitive and respected Bloomingdale's buying training program. Worked on the floor as a department manager and in the buying office as an associate buyer.• Spent a year managing the cosmetics department and 2 years in the handbag department.• Managed a large, tenured team of selling professionals.• Attended market appointments with established premium and luxury brands.• Played a role in discovering new, rising designers.